Marketing Operations Manager

Job Title: Marketing Operations Manager - Home Entertainment

Location: Plano, TX

Pay Rate: $81.31 per hour

Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.

Marketing Operations Manager - Home Entertainment

Top Skills:

1. Brand strategy
2. Product positioning & messaging
3. Localization insights

Summary:

The main function of a Marketing Manager is to coordinate and expedite the flow of work and materials within or between departments of an establishment according to production schedule. A typical Marketing Manager is responsible for reviewing and distributing production, work and shipment schedules and compiling reports on inventory levels, cost, etc.

Responsibilities:

* Lead development of positioning and messaging frameworks across all HE launches, translating product specs into compelling, benefit-driven stories that resonate across consumer segments

* Partner with the GTM team to align messaging hierarchies with go-to-market strategies, audience targeting, and channel-specific needs

* Build and maintain a messaging architecture that scales across the full HE portfolio, ensuring approved messaging is consistently applied across paid media, PDP, toolkit, and campaign assets

* Serve as the HE team's primary brand steward, developing HE-specific guidance that translates global standards into actionable direction for the integrated marketing team

* Proactively identify brand consistency gaps across channels and campaigns, leading corrective action in partnership with HQ and the IM Team

* Stay current on brand evolution through ongoing HQ collaboration, cascading updates to internal teams and agency partners in a timely manner

* Own the localization strategy for HE marketing assets, ensuring brand voice, messaging integrity, and visual standards are preserved across all markets and languages

* Define scope and priorities for each launch, establishing workflows and quality checkpoints with regional teams, agencies, and the IM Team

* Review and approve localized assets to confirm alignment with source messaging and brand standards before distribution

* Define and champion creative best practices across all HE content formats, building a living library informed by performance data, platform requirements, and channel-specific learnings from paid media

* Lead the strategic development of product launch and campaign toolkits, setting standards for structure, completeness, and version control so all stakeholders have brand-aligned, execution-ready resources

* Own the end-to-end legal review workflow and QA process for all HE creative assets, ensuring every deliverable is claim-approved, brand-compliant, and execution-ready before distribution - with post-launch monitoring to address discrepancies quickly

Requirements:

* Bachelor's degree in Marketing, Communications, Advertising, or a related field

* 7+ years of experience in brand strategy, creative marketing, content strategy, or integrated marketing

* Proven ability to develop product positioning and messaging frameworks at a portfolio scale

* Strong understanding of brand management principles and multi-channel marketing execution

* Experience managing legal review processes and compliance workflows for marketing assets

* Demonstrated cross-functional leadership experience working across GTM, paid media, and creative teams

* Excellent written communication skills with a sharp eye for messaging clarity, brand voice, and creative quality

Preferred Skills:

* Experience in consumer electronics, tech, or a related category

* Familiarity with eCommerce content workflows, including PDP strategy and execution

* Experience managing localization workflows

* Background working with or alongside HQ or global brand teams in a subsidiary or regional marketing structure

* Exposure to DAM systems and creative production pipelines

* Experience developing and maintaining toolkit systems or brand resource hubs for cross-functional teams

Staffmark talent working with this client receive competitive compensation and a great benefits package!

Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

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