Marketing Specialist (III) | Social Channel Manager

Aquent is partnering with a global technology leader at the forefront of innovation, dedicated to shaping the future through groundbreaking products and services. This is an incredible opportunity to join a dynamic team and make a significant impact on how millions of users discover and engage with cutting-edge technology. We are seeking a talented individual to elevate the brand's presence across key social channels, driving engagement and fostering vibrant communities around exciting new offerings.

About the Role: Drive Engagement and Shape Narratives

As a pivotal member of the marketing team, you will be instrumental in crafting and executing compelling social media strategies that connect users with innovative products. This role offers the chance to directly influence brand perception, amplify product launches, and build strong community ties. You will be at the heart of digital conversations, translating complex features into engaging content and ensuring our messaging resonates deeply with a global audience. Your expertise will not only manage day-to-day social operations but also contribute to the strategic vision of how products are presented and perceived across digital landscapes.

Key Responsibilities

• Lead social channel management across high-priority global platforms, including X/Twitter and Instagram, ensuring consistent brand voice and impactful presence.
• Develop comprehensive content strategies and planning for diverse content types, including product launches, evergreen campaigns, user-generated content amplification, and explanatory UI workflow content.
• Execute daily social media operations, encompassing content posting, persuasive copywriting, meticulous management of social calendars, and seamless coordination of creative assets.
• Actively engage in community management by monitoring conversations, responding to inquiries, amplifying positive interactions, and coordinating detailed responses with marketing and product stakeholders.
• Analyze social reports and derive actionable insights to inform future strategies, leveraging data provided by a centralized social analytics team.

Qualifications

Must-Have Qualifications

• Proven direct experience in social channel management, demonstrating ownership of a brand or channel in a prior professional capacity.
• Extensive experience in cross-functional collaboration, successfully working with product teams, UX/design teams, external agencies, and vendors.
• Demonstrated expertise in community management, including monitoring, engagement, and stakeholder coordination.
• A strong interest in Artificial Intelligence and comfort with utilizing AI tools (e.g., Google Flow) in your workflow; a lack of interest in AI will be a disqualifier.

Nice-to-Have Qualifications

• Strong familiarity and hands-on experience with X/Twitter and Instagram channels.
• A bachelor's degree or equivalent practical experience.
• Approximately 7+ years of experience in social media-focused roles.
• Prior experience working within central brand social teams at leading technology companies.

Impact and Contribution

This role offers a unique opportunity to contribute to the success of cutting-edge products by shaping their public narrative and fostering direct connections with users. You will be a key player in launching new features, celebrating user creativity, and simplifying complex product interactions through engaging social content. Your strategic insights and hands-on execution will directly impact product adoption and brand loyalty, working closely with product marketing, design, and analytics teams to bring innovative ideas to life. This is a chance to make a tangible difference in how a global audience experiences and understands next-generation technology.