Integrated Marketing Designer

ABOUT THE POSITION

The SOREL Integrated Marketing Designer is an important member of the SOREL Global Brand Marketing Creative team. They will be responsible for designing and producing comprehensive design executions to foster brand awareness, increase engagement, support sales growth objectives, and increase consumer lifetime value on sorel.com.

The purpose of the Integrated Marketing Designer is to omnichannel assets and solutions based off seasonal brand creative directions. This includes but not limited to - Multimedia and graphic projects relating to: SOREL website, email, retail displays, paid media, content development, and organic social. This role will translate creative concepts into visual designs working cross-functionally with teams to take ideas from concept to execution. The Integrated Marketing Designer will primarily interpret the seasonal creative direction into an effective and engaging omni-channel application. Additionally, you will develop bespoke design initiatives and deliver creative solutions tailored to specific needs. You will be working closely with the internal design team, site/email team, development, Europe/Canada partners and our internal operations team.

This role will maintain and enhance our existing creative marketing strategy with a focus on increased reach across digital channels.

This role reports to the Brand Creative Director.

HOWYOU'LLMAKE A DIFFERENCE

• Work within seasonal brand guidelines to create layouts and design executions that reinforce SOREL's brand voice through its internal and external communications

• Produce the design and production for e-com pages, product graphics, banners, static and rich media banner ads, email campaigns, retail graphics, presentation decks, etc.

• Work across several different mediums from: graphic design, web design, video, animation, AI, etc.

• Navigate processes and quick turn deadlines across multiple platforms.

• Create paid media in the form of light touch video edits as well as static executions.

• Communicate and present design concepts for approval to internal and external departments

• Design window displays, posters, and in-store signs

• Translate product positioning, existing research, and online Marketing strategies into effective designs across all creative executions

• Design beautiful, mobile-friendly email marketing campaigns

• Broaden and enhance knowledge by keeping up to date with digital innovations and competitors

YOU ARE

• A hybrid design specialist with a strong production design background.

• Positive with an enthusiastic attitude.

• Passionate about fashion and footwear/apparel industry.

YOUHAVE

• Bachelor's Degree Digital Arts, Graphic Design or related field

• A minimum of 2-4 years of progressive design marketing experience either in-house or agency.

• Multidisciplinary visual design skill setbeing able to jump from multiple projects to another

• Strong production design skillset with the ability to complete tasks efficiently and accurately

• Footwear and/or apparel and retail industry experience strongly preferred

• Strong portfolio of design work, showing solution to business problems through effective design

• Must have excellent Macintosh computer skills including expert level knowledge in Figma, Illustrator, InDesign, Photoshop, After Effects, Premier, and PowerPoint.

• Understanding of web design issues, including browser usability and cross-platform compatibility

• Responsive design and e-commerce experience within AEM and other platforms are a plus

• Strong work ethic and personal accountability

• Has experience working cross-functionally with a digital marketing team

• Has been intimately involved in the execution of a digital brand campaign

• The position requires strong design and problem-solving skills, as well as an eye for detail.

• A solid foundation in typography, layout and design

• A strong knowledge in color, scale, contrast, balance and hierarchy is a must

• Experience with transitions, animation, motion design and dynamic interaction

• Excellent visual, written and verbal communication skills, along with presentation and negotiation skills

• A penchant for details and organization, including the ability to prioritize tasks, communicate progress and meet deadlines

• The ability to effectively take direction and work both collaboratively and autonomously

• Interact with co-workers in a professional manner that supports the department and promotes a positive work environment

• Communicate clearly with staff, management, vendors, customer, and clients this includes adapting to be effective with a multitude of personalities and circumstances.

• PORTFOLIO LINK INCLUDED ON RESUME OR IN APPLICATION REQUIRED.

#LI-JC1

#SOREL

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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.