Job Title: Copywriter IV
Location: Newark, NJ (Hybrid)
Duration: 3-6 Months
Leads the strategy, creation, and optimization of UX copy across digital experiences on company's website. This role goes beyond writing to define when and how copy should be used versus visuals, interaction patterns, or layout to drive clarity, usability, and conversion. Partners closely with UX, design, marketing, and optimization teams to ensure content is intentional, user-centered, and aligned to business outcomes.
Scope & Ownership
- Owns UX copy across page-level, component-level, and end-to-end journeys with medium-to-high complexity
- Defines content strategy and UX writing approach, including when to reduce, replace, or elevate copy with visuals or interaction design
- Accountable for clarity, brevity, tone/voice, and usability of all user-facing copy
- Establishes standards for microcopy and content patterns across experiences
Key Responsibilities
- Write and refine UX copy including headlines, microcopy, instructional text, error states, and in-flow messaging
- Determine optimal balance of copy vs. visuals/UI patterns to improve comprehension and reduce friction
- Simplify complex or regulated topics into clear, concise, user-centered language
- Write and evolve long-form content, including page body copy, educational content, and end-to-end journey messaging
- Partner with UX and Product Design to shape information hierarchy, interaction flows, and content placement
- Develop and evolve content frameworks, messaging hierarchies, and reusable UX writing patterns
- Create and maintain copy variants for personalization and A/B testing, with clear hypotheses and rationale
- Contribute to experience design decisions, advocating for minimal, effective, and purposeful content
- Facilitate workshops to align teams on voice, tone, messaging, and UX writing principles
- Collaborate with legal, compliance, and brand teams to ensure copy meets requirements while maintaining usability
Collaboration & Communication
- Works in close partnership with UX Design, Web Strategy and Product teams to co-create experiences
- Partners with Optimization teams on testing strategy, copy experimentation, and performance insights
- Collaborates with Web Strategy and Marketing to ensure consistency while adapting messaging for UX contexts
- Educates cross-functional teams on UX writing best practices and the role of content in experience design
- Communicates recommendations through clear rationale, examples, and usability-driven insights
What this role produces
- UX copy across journeys, including microcopy, system messaging, and in-flow guidance
- Content strategies and frameworks that guide experience design
- Messaging hierarchies and content patterns that scale across products
- Educational and explanatory content that supports user understanding and decision-making
- A/B testing variants with clear hypotheses and performance insights
- Content audits, usability insights, and actionable recommendations
- Workshop outputs (UX writing principles, voice/tone guidance, decision frameworks)
- Documentation supporting copy decisions and design rationale
What you'll need to succeed:
- 5+ years of experience in UX copy writing or related roles, preferably in financial services and/or regulated environments
- Strong expertise in UX principles and writing action-oriented marketing copy
- Proficiency with design and collaboration tools (e.g., Figma, Miro, Adobe Workfront, Microsoft Office Suite)
- Portfolio demonstrating proven UX copy writing examples
- Strong facilitation, communication, and storytelling skills to influence cross-functional alignment and decision-making
- Data-informed mindset with experience leveraging analytics and user research to define success and evaluate outcomes
- Ability to make informed trade-offs balancing user needs, business goals, and technical constraints
- Ability to manage multiple priorities and workstreams in a fast-paced environment
It'd be a plus if you're familiar with:
- Experience partnering with product, marketing, personalization, and/or experimentation teams
- Experience with content management systems (e.g., Adobe Experience Manager)
- Personalization strategies and content targeting
- Voice of the Customer tools and tactics (e.g., Qualtrics, NPS, etc.)
- Experience leveraging AI to accelerate design workflows and insight generation
Success Indicators (Examples)
- Improved task completion rates, comprehension, and reduced friction in key flows
- Demonstrated ability to reduce unnecessary content while increasing clarity and effectiveness
- Measurable impact from content experiments (conversion, engagement, usability metrics)
- High adoption of UX writing standards across teams
- Reduced rework due to early alignment with UX, legal, and brand partners
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