Website Strategy Lead

This role will provide strategic stewardship for Nokia.com, setting clear intent, priorities, and guardrails for how the website evolves and as the experience owner for the channel, ensuring it delivers sustained value for Nokia. Treating the website as a strategic product, the role balances longterm vision with strong governance and hands on experience ownership. The Website Strategy Lead works in close partnership with the Digital and IT team.

Website Strategy & Direction

• Work with the Head of Global Digital Channels to define and own the global strategy for nokia.com, aligned to GMC and business priorities.
• Position the website as a core driver of brand trust, awareness, credibility, and demand support.
• Translate corporate and marketing priorities into a clear, outcomeled roadmap and prioritization framework.
• Act as the experience and brand owner for nokia.com, establishing governance, standards, and global guardrails.

User Experience, Content & Information Architecture

• Own endtoend user experience, user journeys, and information architecture working with the digital team.
• Work with content and strategy teams, storytelling frameworks, and editorial standards.
• Ensure content is audience centric, on brand, accessible, and outcomefocused across global markets.
• Produce clear briefs defining what should be built and the value it delivers

AI Strategy & Responsible Adoption

• Working with the Head of Global Digital Channels to define the strategic role of AI on nokia.com, focused on improving experience quality, content effectiveness, and operational efficiency.
• Identify and prioritize AI use cases (e.g. intelligent search, content optimization, personalization) aligned to user and business value.
• Establish principles for responsible, transparent, and brandsafe AI usage, partnering with the Digital Office to ensure compliance and scalability.
• Track emerging AI trends to inform future roadmap evolution.

Performance, Insight & Optimization

• Own website KPIs across brand health, engagement, and content effectiveness.
• Translate analytics, insight, and AIsupported signals into prioritized optimization opportunities.
• Set the optimization direction and roadmap, and lead performance reviews with senior GMC stakeholders.

Key interfaces

• Global Marketing and Communication teams
• IT, Security, and Platform teams

Role requirements

• Own the strategic definition and experience direction of nokia.com, ensuring clarity on what the website delivers and why.
• Operate the website as a strategic product, balancing long term vision with strong governance and decision discipline.
• Provide clear direction and guardrails to delivery teams, defining intent and outcomes rather than execution detail.
• Shape the responsible adoption of advanced capabilities, including AI, to drive experience quality and business value.
• Act as a trusted strategic partner to Marketing, Digital, and IT leaders, informed by performance insight and experience impact.
  
  

You must have:

• Proven experience shaping website or digital channel strategy at scale, in a global or complex organization.
• Experience building websites, providing credible, experience led strategic leadership.
• A strong foundation in website strategy, user experience, content, and governance, with the ability to balance vision and practical delivery.
• Experience applying or shaping AIenabled digital capabilities (e.g. personalization, search, content optimization) to improve user experience or effectiveness.
• Ability to translate business and marketing priorities into clear, outcomeled roadmaps and priorities.
• Confidence using data, insight, and emerging signals to guide decisions and influence optimization direction.
• Proven ability to influence senior stakeholders with clear, evidencebased recommendations.
• Strong communication skills, including the ability to produce clear briefs and strategic guidance for crossfunctional teams.
• A userfirst mindset, aligned to Nokia's values of trust, quality, and impact, with a commitment to accessibility and inclusion.

It would be nice if you also had:

• Experience within a B2B, technology, or telecommunicationsrelated environment.
• Experience defining or operating responsible, brandsafe AI governance in partnership with digital or technology teams.
• Familiarity working closely with IT, security, and platform teams in a matrixed organization.
• Ongoing curiosity for emerging digital and AI trends, with the ability to assess their relevance and value.