Push & SMS Strategist

**Ignite Growth: Shape the Future of Customer Engagement for a Leading Lifestyle Brand!**

Aquent is proud to partner with a leading national lifestyle retailer, a brand synonymous with quality and customer connection, as they seek a dynamic talent to drive their crucial customer engagement strategies. This is an unparalleled opportunity to step into a high-impact, high-visibility role during their busiest and most critical seasons. You won't just execute; you'll build, innovate, and directly influence how millions of customers connect with a beloved brand, leaving your unique mark on their success.

Are you ready to take the reins of mission-critical growth channels and redefine customer communication? We're searching for an innovative strategist to own the day-to-day planning, execution, and optimization of push notifications and SMS campaigns. This role is perfect for someone who thrives on creating impact, driving content strategy, ensuring flawless campaign deployment, and collaborating with leadership to maximize channel effectiveness. If you're passionate about leveraging data to craft compelling messages and build an entirely new playbook for customer engagement, this is your chance to shine!

**What You'll Do:**

* Strategically plan and communicate channel-level content, aligning with brand priorities, product launches, promotions, and key seasonal moments.

* Leverage performance data, including CTR, conversion rates, and revenue contribution, to inform and recommend impactful messaging, creative approaches, and content themes.

* Conduct thorough reviews of all campaign content pre-deployment to guarantee accuracy, brand alignment, and strategic fit.

* Perform real-time QA of campaign deployments, checking for content accuracy, rendering, link functionality, and segmentation, swiftly resolving any identified issues.

* Proactively identify content gaps and innovative opportunities, such as category spotlights, loyalty messaging, educational content, and seasonal value propositions.

* Analyze weekly campaign performance, translating insights into actionable optimization recommendations that drive continuous improvement.

* Oversee SMS budget allocation and maintain meticulous documentation.

* Provide essential support for ad-hoc reporting and analysis, transforming raw data into strategic insights that inform future decisions.

**What We're Looking For:**

* **Experience:** 3+ years of hands-on experience in Push/SMS strategy, execution, and optimization.

* **Technical Proficiency:** Deep expertise with mobile messaging platforms (e.g., Attentive or similar) and marketing operations tools.

* **Analytical Mindset:** A strong ability to pull insights from data and effectively use them to shape and refine strategy.

* **Detail Orientation:** Non-negotiable QA discipline and an obsession with accuracy.

* **Adaptability:** Thrives in high-velocity, multi-project environments, comfortable operating with ambiguity and adapting to change.

* **Communication:** A clear and effective communicator who can build cross-functional alignment and drive initiatives independently.

* **Learning Agility:** A quick learner with strong fluency in various tools and technologies.

#LI-MM3

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.