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Strategic Positioning Manager

The Trade Desk
$85,300-$156,400 USD
life insurance, parental leave, paid holidays, sick time, tuition reimbursement, 401(k), retirement plan
United States, New York, New York
Apr 30, 2026

The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you.

What we do:

TheStrategic Positioningteam is the sales enablement arm of The Trade Desk's client-facing organization, focused on accelerating revenue growth through bestinclass strategic storytelling.The team partners closely with Sales and Client Services and works crossfunctionally with Product, Marketing, Insights, Business Intelligence, and Training to ensure sales narratives are aligned to platform capabilities, roadmaps, and The Trade Desk's position in the broader AdTech ecosystem.

As aStrategic Positioning Manager, you will serve as a dedicated strategic partner to a North America sales team, supporting a CPG book of business.You will integrate directly with sellers to drive upsell and expansion initiativesintended to advance advertiser and agency relationships and revenue.

You will lead the development ofbespoke, clientspecific sales narrativesfor priority opportunities, translating complex platform capabilities into clear, compelling stories that drive revenue.These narratives will be designed for reuse and scale, with ongoing optimization informed by seller and client feedback.

At the Manager level, you will help execute the sector's longterm vision byidentifyingemerging industry trends, shaping how key topics are positioned for agency partners, and scaling that work across the broaderStrategic Positioningorganization.You will be expected to navigate ambiguity, balance competing priorities, andoperateeffectively in highpressure, highvolume environments.

This role is ideal for a strategic, detailoriented storyteller with a passion for simplifying complexity.You will become a subject matter expert on The Trade Desk platform and own the creation of sales collateral that clearly communicates technical concepts to agencies and advertisers.You are datadriven, proactive, and collaborative, and you thrive in a fastmoving environment where you serve as a trusted advisor to sales leadership and frontline sellers.An affinity for marketing, AdTech, and datadriven storytelling-and a desire to shape the future of advertising-is essential.

Whatyou'lldo:



  • Strategic Partnership:Workwith a team of sellers,Strategic Positioningteam members, and others, on in-market narratives and bespoke pitch development for meetings; projectmanageentire process from concept to completion.


  • Collateral Creation:Leadand steward priority client and scaled narratives by setting clear strategic direction, ensuring consistency acrosssellersand holding contributors accountable to quality and impact.Anticipate the sales team's need for new materials and insights byregularly meetingwith sales and attending pitches to gain a first-hand understanding of how current materials are "landing" and current client challenges,prioritiesand objections.


  • Tactical Execution:Collaborate with cross-functional stakeholders and manage the execution of reactive requests, to ensureaccurateand customized responses that maximize The Trade Desk's chances for winning new opportunities.


  • Customer Advocacy:Become a consultant to internal stakeholders by understanding and sharing client (agency or advertiser) needs, relevant regional/vertical/competitive business dynamics, and a strong POV about The Trade Desk's positioning in the marketplace.


Who you are:



  • Passionate and knowledgeable aboutsales marketingand theadvertisingindustry.


  • Interested in the most powerful form of digitaladvertising...programmatic.


  • With 6+ yearsof levelrelevant experience insales development,media planning,digital strategy, sales/corporatestrategyorconsulting; ideally within Ad Tech, a media agency, the television or streaming industry or mediaconsulting.


  • Experiencedworking across several channels, preferably including CTV and DOOH.


  • A customer-focused,strategicandanalytical thinkerwho can execute tacticallyto formulatea cohesive narrativeutilizingadata-drivenapproach.Experienced inresearchundertaken usingboth internal and external tools which can then be used to develop insights for clients.


  • An independent worker,self-motivatedanddetermined;alsoable to work wellwith ambiguity, able to align priorities with key stakeholders,remainscalm under pressureanduse initiativeto get the job done.


  • Anexcellent communicator, with theprovenability toarticulatethoughts and ideas to internal and externalstakeholdersthrough superior written andverbal communication skills.


  • Ateam playerwhoparticipatesand leads discussions;sharebest practices and knowledge with otherStrategic Positioningmembers globally.


  • A quicklearnerwho'sable to graspnew technologyand product changes and able to turn a concept or idea into substantive sales materials.


  • Meticulous attention to detailand able to produce high-quality work thatrepresentsThe Trade Desk in-market.


  • Highly proficientinExcel,PowerPoint, Word,Salesforce(RFP/I management software desirable).


  • CPG experience and fluency preferred.


#LI-KS1

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location.All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$85,300 $156,400 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us ataccommodations@thetradedesk.comto request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

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