Part-time Social Media & Email Coordinator (Internal)

Description

Important Reminders:

• Please review the job description to ensure you meet the listed requirements.
• Placement isn't guaranteed - it's about finding the right fit for both you and the department's needs.

Suitability for a transfer will be based on:

• Work record (performance, attendance, skill development, and behavior)
• Demonstrated interpersonal skills and other job-related factors
• Deficiencies in these areas may result in removal from consideration.

This is not a remote position; however, after the training period, there may be an opportunity to work a hybrid schedule for a portion of the time.

Schedule: Monday-Friday
This is a part-time position with flexible hours between 8:30 AM and 5:30 PM.

Occasionally (though rarely), there may be a Saturday* company related event that you would be asked to capture and share on social media.

To Apply: Candidates should have 1-3 years of experience in social media and email marketing.

At ABC Home & Commercial Services, we're a family-owned company with 75 years of service and over 1,000 employees across Central and South Texas. We believe in supporting our team, serving others, and creating positive experiences for every customer we meet.

How You'll Make an Impact:

As ABC's Part-time Social Media & Email Coordinator is responsible for executing and optimizing the company's social media and email marketing strategies. This role focuses on content creation, campaign coordination, audience engagement, and performance tracking to drive brand awareness, customer engagement, and lead generation.

Additionally, you will have the opportunity to be the social media voice for the entire company. Day to day, you will find yourself responsible for a wide range of social media tasks, and will contribute to projects and initiatives the marketing department may be working on.

Requirements

What You'll Bring:

Required:

• Bachelor's Degree in Advertising, Marketing, Communication or related field (or equivalent experience)
• 1-3 years of experience in social media and/or email marketing
• Experience designing, creating, and monitoring large email campaigns
• Evidence of effective written and verbal communication skills
• Proficient with social media platforms and email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact)
• Strong written and verbal communication skills
• Basic understanding of analytics tools (e.g., Google Analytics, platform insights)
• Comfortable working independently, confident in engaging with other departments as needed
• Occasional flexibility is required, including rare Saturdays* and some evenings to capture and share company events on social media.

Preferred:

• Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social)
• Knowledge of basic design tools (e.g., Canva, Adobe Creative Suite)
• Understanding of SEO, SEM, AEO/GEO and digital marketing best practices

Key Skills

• Content creation and storytelling
• Attention to detail and organization
• Data-driven decision-making
• Creativity and adaptability
• Time management and ability to meet deadlines

Work Environment

• Collaborative, fast-paced marketing team
• May require occasional flexibility for campaign launches or events

What You'll Do:

Social Media Management

• Plan, create, and schedule engaging content across platforms (currently Facebook and Instagram; expanding to LinkedIn and TikTok in the near future). This includes but is not limited to: video production, e.g., Behind-the-Scenes (BTS) / Day-in-the-Life videos; reposting photos or videos from customers featuring an ABC product or service, or creating \"customer spotlights;\" short videos or graphic carousels that teach the audience, e.g., \"3 things you didn't know about (Product/Service);\" content tied to holidays, local events or even the weather; leveraging a viral joke or relatable trend, as appropriate; polls; graphics; and images.
• Monitor social media channels, respond to comments/messages, and engage with followers in a timely manner
• Collaborate with internal teams to align social content with campaigns, events, and brand initiatives
• Track trends and recommend new ideas to increase reach and engagement
• Analyze performance metrics and provide regular reports with insights and recommendations

Email Marketing & Lifecycle Management

• Own the end-to-end production of email marketing campaigns, including content calendar creation, copywriting, template design in Canva/HTML or similar tool, and final deployment using marketing automation tools.
• Segment audiences based on customer purchase history, demographics, and other relevant insights to improve targeting and personalization and drive conversions.
• Conduct A/B testing to optimize subject lines, content and send times.
• Monitor email performance (open rates, click-through rates, conversions) and recommend improvements.
• Maintain a healthy email list by managing bounce rates, unsubscribes, and \"sunset policies\" for inactive subscribers.

Content Coordination & Visual Identity

• Develop and maintain a master content calendar that aligns social media storytelling with email promotional cycles and company-wide events or milestones.
• Ensure all digital communications consistently adhere to ABC's brand, visual aesthetics, and tone of voice.
• Organize and manage a library of digital assets (photos, videos, graphics) for easy access by the wider marketing team.

Analytics, Reporting, and Growth

• Monitor and report on key performance indicators, with a particular emphasis on engagement rate and follower growth for social media, and conversion rate for email.
• Prepare weekly and monthly reports with actionable insights.
• Other duties as assigned.

Employees who meet at least the min. qualifications of the position are eligible for consideration. Must have completed at least (1) year of employment in their current position & be in good standing before they're eligible to apply. This (1) year waiting requirement may be waived if position is being adversely affected due to a reduction in the workforce, job elimination, or if there is significant change in the terms & condition of employment (eg. Work schedule, hours, salary, status, etc.). In all cases, the employee's work record, including but not limited to performance, attendance, efforts to develop skills & related behavior will be used as valid criteria for determining suitability for a transfer. Consideration will be given to the employee's demonstrated interpersonal skills, among other job-related factors, before making a final decision. Deficiencies in such skills or job-related factors may eliminate them from further consideration.