Influencer Marketing Specialist

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Influencer Marketing Specialist will manage the day-to-day execution of influencer campaigns, managing relationships with influencers, coordinating content, and tracking campaign performance. Influencer management will include involvement with our brand influencers and Style Crew in house affiliate program influencers. The Specialist will work closely between agency teams and internal content teams for planning, delivery and accuracy of influencer content. This role will also be responsible for performance reporting and sharing insights across the teams in order to ensure cross-collaboration on all influencer efforts. The Specialist must be engaged in the industry and an avid social media user with experience across platforms in a professional capacity.

What You Will Do

• Execute influencer marketing campaigns from concept to completion, ensuring timelines and goals are met.
• Build and maintain relationships with influencers, agencies and cross-functional counter parts, handling day-to-day communication and collaboration.
• Coordinate the production of influencer content, including briefings, deliverables, and approvals.
• Collaborate closely with marketing strategy, editorial content teams and merchant teams to ensure content accuracy.
• Work together with social content team to deliver influencer assets and build content calendar.
• Monitor and track campaign performance, prepare and collaborate across teams on reports and analyze key metrics to optimize future initiatives.
• Support, execute and project manage ad-hoc projects for our in-house affiliate Style Crew creator program.
• Support the Senior Influencer Marketing Manager in the development and execution of influencer strategies.
• Assist in event planning and execution for ad-hoc influencer events.
• Ensure influencers comply with campaign guidelines, legal requirements, and brand standards.
• Conduct research to identify potential influencers and partnerships for future campaigns.
• Assist in negotiating contracts and compensation with influencers and talent agencies.
• Stay informed of trends in influencer marketing and adapt strategies accordingly.
• Assist in the setup and management of influencers within all tech platforms.
• Manage influencer content across marketing channels, including but not limited to homepage, PDPs, email, etc.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Skills You Will Need

• 3-5 years of experience in influencer marketing, talent management, or a related field.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication and organizational skills.
• Ideal previous experience assisting in influencer events.
• Experience with influencer relationship management and content coordination across complex teams.
• Analytical mindset with the ability to report on campaign performance and ROI.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative and detail-oriented with strong project management capabilities.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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