Sr. Field Marketing Manager, Strategic Accounts

Sr. Field Marketing Manager, Strategic Accounts

Role Overview:

Driving enterprise growth across a defined portfolio of strategic accounts, this role operates as a core member of the account team-partnering directly with Strategic Account Directors to influence revenue outcomes, accelerate opportunities, and expand long-term customer value.

You will lead the development and execution of account-based marketing (ABM) strategies (1:1 and 1:few) aligned to multi-year account plans, business priorities, and active deal cycles. This role goes beyond campaign execution, requiring deep alignment with Sales to shape account strategy, engage buying groups, and deliver measurable impact across pipeline creation, deal acceleration, and account expansion.

At Genesys, we advance customer experience through AI-driven innovation and human-centered design. In this role, you will help bring that vision to life within our most important enterprise relationships-connecting marketing strategy to customer outcomes and revenue growth.

Key Responsibilities:

Account Strategy & Sales Partnership

• Partner with Strategic Account Directors to co-develop and execute multi-year account plans aligned to revenue and growth objectives

• Act as the embedded marketing lead within the account team, aligning closely with Sales, BDRs, Customer Success, and Partners

• Contribute to account strategy through market insights, customer intelligence, and engagement data

Account-Based Marketing (ABM) Leadership

• Own and execute 1:1 and 1:few ABM strategies for a defined set of high-priority enterprise accounts

• Identify whitespace opportunities, key stakeholders, and buying groups to drive deeper account penetration and engagement

• Leverage intent data, engagement signals, and account insights to prioritize opportunities and optimize marketing strategy

Pipeline, Deal Acceleration & Expansion

• Drive measurable impact across pipeline creation, deal acceleration, and expansion revenue within assigned accounts

• Design and execute targeted programs aligned to specific opportunities and deal stages

• Partner with Sales to support late-stage deal engagement through tailored experiences, content, and executive interactions

Executive Engagement & Experience Design

• Develop and deliver high-touch, executive-level programs including roundtables, advisory sessions, and curated experiences

• Shape account-specific narratives and value propositions aligned to customer business priorities and industry dynamics

• Elevate relationships with key stakeholders through personalized, insight-driven engagement strategies

Integrated Program Execution

• Lead a mix of digital, in-person, and hybrid marketing programs tailored to strategic accounts

• Activate third-party partnerships, industry events, and channels to expand reach and strengthen account presence

• Ensure coordinated execution across Marketing functions to deliver consistent, high-impact engagement

Data, Insights & Performance

• Track and analyze account engagement, pipeline impact, and program performance

• Use data to optimize strategy, inform account planning, and guide investment decisions

• Provide regular reporting on marketing contribution to revenue outcomes

Budget & Investment Strategy

• Own budget allocation across accounts and programs, prioritizing investments based on account potential, pipeline opportunity, and performance insights

Required Qualifications:

• 6+ years of experience in field marketing, demand generation, or account-based marketing within enterprise B2B technology environments

• Proven experience developing and executing ABM strategies for enterprise or strategic accounts

• Strong understanding of enterprise sales motions and complex deal cycles

• Demonstrated ability to act as a strategic partner to Sales, influencing account plans and go-to-market strategy

• Experience supporting large, multi-stakeholder deals and long sales cycles

• Strong analytical skills with the ability to translate data into actionable insights and strategy

• Excellent communication and stakeholder management skills, with the ability to influence senior leaders

• Experience managing marketing budgets and measuring ROI and revenue impact

• Ability to operate independently in a high-visibility, high-impact environment

• Familiarity with modern marketing tools and data platforms used for targeting and engagement

• Experience working with Salesforce and marketing automation platforms

Preferred Qualifications:

• Experience in customer experience, contact center, AI, or cloud-based technology solutions

• Strong project management skills with the ability to lead multiple complex marketing initiatives simultaneously

• Marketing experience outside of North America to support the international business of our strategic account porfolio

• Bachelor's degree in Marketing, Business, or a related field