Director of Marketing, USC Athletics

The University of Southern California (USC) is one of the world's leading private research universities. An anchor institution in Los Angeles and a global center for arts, technology, and international business, USC is also one of the largest private employers in the City of Los Angeles. We are searching for exceptional individuals to help us fulfill our mission: developing individuals and society as a whole through the cultivation and enrichment of the human mind and spirit. As an employee of USC, you will be part of a world-class research university and a member of the "Trojan Family," which is comprised of the faculty, students, and staff that make the university what it is.

USC Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of Competitive Spirit, Togetherness, Passionate Pride for USC, and Our Courage to Blaze the Trail, the Trojans choose to lead by example.With over 600 student-athletes competing throughout USC's 23 sports programs, USC Athletics is committed to serving as the unmatched, unquestioned top destination for talented student-athletes to reach their fullest potential in all that they do and offering student-athletes the ability to compete for NCAA and Big Ten championships while working toward a degree from one of the world's leading universities.

JOB DESCRIPTION

USC Athletics is looking to hire a Director of Marketing to join our staff and student community of 600+ individuals. This role is responsible for managing and coordinating marketing and promotional efforts for USC Athletics, with a concentration on beach volleyball, women's volleyball, men's volleyball, and other Olympic sports, and with secondary responsibilities for men's basketball on-court promotions and activations for home games.

Additional requirements include overseeing all marketing, membership goals, and execution of the Trojan Fever Rewards program for USC students, creating and executing student marketing efforts (specifically with men's basketball), and serving as the lead liaison for campus spirit groups and programs.

Reporting directly to the Associate Athletic Director for Marketing, the Director of Marketing will work in collaboration with the department's external team, sports programs, and other units within the Athletics department. The ideal candidate will possess demonstrated collegiate sports marketing experience, an ability to design and implement marketing plans for sports, and the ability to manage multiple tasks and projects simultaneously. Knowledge of and experience working in higher education is preferred. Understanding of the unique culture and needs of college athletes is preferred.

This position serves a large student and staff population, must demonstrate a commitment to improving outcomes for a variety of populations, and is expected to contribute to the program's demonstrated commitment to non-discrimination and equal opportunity for all. USC Athletics is committed to non-discrimination and equal opportunity.

This is an exempt position with some work expected during nights and weekends.

Roles and responsibilities:

• Manages and coordinates marketing and promotional efforts for USC Athletics, with a concentration on beach volleyball, women's volleyball, and men's volleyball and aquatic sports, and with secondary responsibilities for men's basketball on-court promotions and activations for home games.

• Oversees, coordinates, and manages all marketing, fan experience, digital and traditional advertising, and promotional efforts for volleyball teams.

• Overall marketing and advertising of USC Athletics.

• Supports season ticket campaigns as well as the coordination/implementation of promotions and events surrounding revenue sports.

• Develops and executes fan engagement efforts with an emphasis on growing the fan base.

• Creates promotional initiatives that educate, inspire, and engage external audiences.

• Football & men's basketball support:

  • Serves as an integral part of football & men's basketball planning.

  • Lead gameday activations with a team of interns.

  • Supports Director of Game Day Presentation on sponsored content ideation and execution.

• Student marketing (Trojan Fever Rewards):

  • Oversees and manages all marketing, membership goals, and execution of Trojan Fever Rewards program for USC students.

  • Creates and executes all student marketing efforts, specifically with men's basketball.

  • Serves as lead liaison for campus spirit groups and program.

• Promotes an environment that fosters inclusive relationships and creates unbiased opportunities for contributions through ideas, words, and actions that uphold the principles of the USC Code of Ethics.

• Performs other related duties as assigned or requested. The University reserves the right to add or change duties at any time.

Qualifications

• The ideal candidate will possess a minimum of a bachelor's degree (master's degree preferred) and three years of experience. Combined experience/education as substitute for minimum education.

• Thorough knowledge of marketing and business management required.

• Knowledge of the principles, practices, concepts and methodology of marketing required.

• Demonstrated verbal and written communication skills required.

• Experience working in higher education and/or a sports related field ideal.

• Demonstrated sports marketing experience; experience with the sports of basketball, volleyball, and/or other Olympic sports ideal.

• Ability to design and implement marketing plans for sports.

• Ability to manage multiple tasks and projects simultaneously.

• Proficiency in basic office support software (Microsoft Office).

• Graphic design experience with Adobe Photoshop, InDesign, and traditional graphic design software.

• Knowledge of social media platforms (Facebook, X, Instagram, etc.)

• Valid driver's license required. Position will participate in the Department of Motor Vehicles (DMV) Pull Notice System. A copy of DMV record will be required as a final condition of employment. For more information, please visit the policy website.

In addition, the successful candidate must also demonstrate, through ideas, words and actions, a strong commitment to USC's Unifying Values.

Salary Range

The annual base salary range for this position is $82,000 - $95,000. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer alignment, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

To Apply

All candidates must submit a resume with their application. Additional materials may be requested at a later date. All USC employees will undergo reference checking and background screening prior to hire.

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law.

USC will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring ordinance.