|
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located inEnglewood Cliffs, NJ. Consumer Experience Marketing Manager Top skills
- 5-8 years of experience in market research, marketing, trade marketing, product management, sales, or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.
- Electronics / Mobile Industry research experience is very strongly preferred; otherwise, must have consumer packaged goods (CPG) research experience.
- Master's degree in business administration, marketing, product management, sales, or related field preferred
Position Description
- Partners with relevant business teams to provide an understanding of consumers' usage and behaviors across their Consumer Experience Journey for the assigned business.
- Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.
- He/she gathers and analyzes consumer data and supports cross-functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.
- Analyze CRM dashboards to improve the quality of SEA CRM programs.
- Generate weekly Social Listening reports for the company and Competitors
Responsibilities
- Leverage Secondary/Syndicated research and conduct Primary research to actionable insights.
- Independently manage most research, with support and guidance from the manager on more complex studies:
- Secondary: Gather and analyze secondary data sources to address business issues.
- Primary: conduct research to understand and predict consumer behavior, e.g.
- Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
- Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.
- Manage the full scope of Research Projects, including:
- Deeply understand business issues and specific questions to address them. Develop a comprehensive research brief that includes detailed learning areas and action standards, with stakeholder buy-in.
- Determine and recommend the best research methodology to address business questions.
- Identify the best vendor through an appropriate RfP process (multi-vendor proposal review).
- Help negotiate the best price with vendor(s), and manage internal finance process approvals.
- Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting, and presentation delivery; ensuring data accuracy throughout the study.
- Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts.
- Deliver strong learning in a story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.
Success Requirements
- Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
- Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)
Research and Analytical Capabilities
- Comprehensive, up-to-date research and analytical techniques and methodologies (notably Primary research, quantitative, and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
- Superior consumer-focused insights and research experience; e-commerce experience is a plus
- Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
Vendor / Team Management
- Evaluate via RFP the best vendor for each project. Manage vendors to ensure clear goals, research capabilities, and learning delivery within the timeline and budget for high ROI.
Communication & Technical Skills
- Excellent interpersonal communication, engagement, and influencing skills.
- Strong verbal and written communication skills to effectively convey learning and actions to take
- Strong proficiency in the development of PowerPoint charts and full decks. Strong Excel skills to review, calculate, and analyze data. Proficiency in Tableau visualization is a plus.
Personal Attitude - Collaborations
- High confidence, proactivity, and positive "go-getter" attitude
- Strong bias for action, sense of urgency, and results orientation
- Ability to work calmly and productively in high time pressure situations
- Ability to cultivate strong collaborative working relationships and contacts within the CMI work group, across other company functions, and with external organizations
Requirements
- Bachelor's degree in business administration, marketing, product management, sales, or related field.
- 5-8 years of experience in market research, marketing, trade marketing, product management, sales, or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.
- Electronics / Mobile Industry research experience is very strongly preferred; otherwise, must have consumer packaged goods (CPG) research experience.
Preferred Requirements
- Master's degree in business administration, marketing, product management, sales, or related field preferred
- Capable of running own research using DIY tools.
Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!
The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.
About Us
At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact. Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.
|