Director, Client Marketing & Communications

Position Summary

The Director, Client Marketing & Communications is a strategic role responsible for shaping how we communicate with clients and how we align internal teams around key initiatives. This position sits at the intersection of marketing, account management & sales, ensuring that messaging is consistent, strategic, and impactful across all audiences.

You will lead the development of client-focused marketing programs, elevate client storytelling, and partner closely with Account Management to support retention strategies, QBR preparation, and ongoing client engagement. Internally, you will drive communication rhythms, support leadership messaging, and strengthen organizational alignment.

PBM experience or relevant healthcare industry experience is required to ensure fluency in our client landscape, regulatory environment, and product ecosystem.

This role will report to the Sr. Director, Content & Communications.

Position Responsibilities:

Client Marketing & Storytelling

• Partner with Account Management to identify, develop, and publish client success stories, testimonials, and case studies that support retention and growth strategies.
• Support QBR development, including messaging, narrative structure, client insights, and presentation materials.
• Collaborate with Product Marketing & Enablement to ensure client communications accurately reflect product positioning.
• Ensure all client communications reinforce brand standards and contribute to a cohesive, professional client journey.

Corporate & Internal Communications

• Lead internal communication initiatives that support organizational priorities, leadership messaging, and company-wide programs, including but not limited to organizational announcements, regulatory/compliance announcements, industry and competitive landscape updates, pricing, account structure, programs, etc.
• Draft, refine, and distribute internal announcements, newsletters, and updates across multiple channels.
• Partner with HR, Operations, and Leadership to ensure employees remain informed, aligned, and engaged.
• Support planning and communication for internal events, leadership forums, and company-wide moments.

Cross-Functional Leadership

• Work closely with the Sr. Director of Content & Communications to ensure alignment across internal and external messaging.
• Partner with Product Marketing & Enablement to ensure communications reflect accurate product narratives and support client education.
• Coordinate with cross-functional stakeholders to ensure communication plans are integrated, timely, and strategically aligned.
• Serve as a trusted advisor to senior leaders on communication strategy, messaging, and narrative development.

Required Qualifications:

• PBM experience or relevant healthcare industry experience is required.
• 8-10+ years of experience in marketing, communications, or a related field, with significant leadership responsibility.
• Exceptional writing, editing, and storytelling skills with strong attention to detail.
• Demonstrated experience developing client-facing content, success stories, and structured communication plans.
• Strong project and program management skills with the ability to manage multiple priorities and deadlines.
• Proven ability to lead cross-functional initiatives and influence without authority.
• Familiarity with communication platforms, content management systems, and marketing tools.
• Ability to translate complex healthcare or PBM concepts into clear, concise messaging tailored to different audiences.
• A proactive, collaborative mindset and comfort working in a fast-paced, evolving environment.