New

Senior Marketing Brand Copywriter and Content Strategist- UT, TX

BankTalent HQ
Competitive
vision insurance, parental leave, paid time off, tuition reimbursement, 401(k), profit sharing
United States, Utah, Salt Lake City
Dec 10, 2025
Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we ' ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice. Ready to make your mark on a legacy brand? Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity. We are seeking a Senior Brand Copywriter and Content Strategist with financial services expertise to develop sophisticated brand narratives and strategic marketing content that elevates our financial offerings across all channels. Essential Functions: Develop comprehensive brand messaging frameworks and voice guidelines that differentiate our financial institution in the marketplace Craft sophisticated financial narratives that balance regulatory compliance with compelling storytelling for high-net-worth and institutional audiences Lead content strategy development for major campaigns, product launches, and brand initiatives Partner with senior leadership to articulate the brand's vision and values through consistent messaging Oversee content production workflows and provide strategic direction to junior writers and agency partners Evaluate content performance against brand and business KPIs, making strategic recommendations for optimization Leverage AI analytics to identify content performance patterns and optimize messaging approaches Implement AI-assisted personalization while maintaining appropriate financial advice boundaries Qualifications: Bachelor's degree required; Master's degree in Marketing, Communications, or related field preferred Minimum of 7-10 years of experience in strategic copywriting and brand development, with at least 5 years specifically in the financial services sector Proven track record developing successful brand platforms and messaging architectures for financial institutions Deep understanding of FINRA, SEC, and CFPB regulations and their impact on financial marketing communications Expert knowledge of complex financial products including wealth management, commercial banking, and investment services Strategic understanding of content's role in the customer journey across multiple touch points Portfolio demonstrating successful brand voice development and strategic copywriting for recognized financial brands Salary Range: $67,500-$90,000 (depending on experience and other job-related factors) This is an in-office position that will sit at a local corporate hub in Salt Lake City, Utah or Houston, Texas 5 days a week. This is not a hybrid role. Benefits: Medical, Dental and Vision Insurance - START DAY ONE! Life and Disability Insurance, Paid Parental Leave and Adoption Assistance Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience Mental health benefits including coaching and therapy sessions Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire Employee Ambassador preferred banking products