Digital Marketing Manager

Job Description

Position Summary:

We are seeking a highly strategic Digital Marketing Manager to join our pharmaceutical marketing team. This individual will partner closely with therapeutic area teams to shape and execute digital strategies that drive disease awareness, thought leadership, and stakeholder engagement across global markets. The role will utilize social listening, search analytics and other digital landscape analysis techniques to inform business strategy and optimize patient and HCP engagement.

Key Responsibilities:

• Digital Strategy & Landscaping
  • Lead digital landscaping across assigned disease areas to identify emerging trends, competitive activities, audience behaviors, and innovation opportunities.
  • Translate insights into actionable strategies to guide digital engagement, content development, and market-shaping activities.
  • Partner with brand teams and cross-functional insight generation stakeholders to align digital strategies with business objectives and local market execution.

• Digital Opinion Leader (DOL) Engagement
  • Lead in identifying, profiling, and engaging Digital Opinion Leaders (HCPs, patient advocates, and influencers) across multiple channels and platforms.
  • Drive DOL activation strategies that are compliant, scalable, and measurable.
  • Collaborate with medical, legal and regulatory teams to ensure compliant execution and risk mitigation.
  • Establish metrics to measure the effectiveness of DOL partnerships and their impact on disease area strategies.

• Social Listening & Search Analytics Insights
  • Lead social listening and search analytics programs to better understand online opportunities with HCP, patient, and advocacy communities.
  • Analyze insights to understand sentiment, unmet needs, content opportunities, and reputational risks.
  • Provide data-driven recommendations to inform content creation, disease awareness campaigns, and corporate reputation management.

• Cross-Functional Leadership
  • Serve as the subject matter expert in digital innovation for assigned disease areas.
  • Partner with local affiliates, agencies, and cross-functional stakeholders (Marketing, Medical, Legal, Regulatory, Corporate Communications, Competitive Insights) to drive alignment, scalability, and best practices.
  • Manage agency partners and digital vendors to deliver high-quality, compliant, and impactful outputs.
  • Act as a champion for digital transformation, sharing best practices and building organizational capability.

Qualifications:

• Bachelor's degree required.
• 5+ years of experience in digital marketing, digital strategy, or digital engagement, preferably within the pharmaceutical or healthcare industry.
• Proven track record of managing digital programs.
• Demonstrated experience in social listening platforms, influencer marketing/DOL identification, and digital analytics.
• Strong understanding of regulatory, compliance, and privacy considerations in pharmaceutical marketing.
• Excellent communication, stakeholder management, and cross-functional leadership skills.
• Ability to translate complex data and insights into actionable business strategies.

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com