VP-Strategic Growth & Market Enablement

When it comes to making a meaningful difference in the lives of our customers and employees, USAble Life is always ready. We are a diverse group of individuals working together to go the extra mile. Through our DEI initiatives, employees feel empowered to bring their talents and voice to our culture.

Our passion for delivering the best products is matched only by our passion for our people. We are committed to making a meaningful difference in the lives of others which extends beyond our office walls. USAble Life has a long tradition of supporting our communities, and we're proud of the fact that our employees share that commitment.

We have been recognized as a "Best Places to Work" in Arkansas, Florida, and Hawaii. You'll be rewarded with opportunities for personal and professional development and opportunities for advancement. This, coupled with our engaging culture and a comprehensive benefits package, ensures we are committed to our employees.

Check out how we make a meaningful difference in the lives of others!

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What We Offer You:

• A culture that values employees and celebrates, empowers, and inspires a diverse workforce
• Outstanding and affordable benefits package
• PTO provided at date of hire
• 11 paid holidays
• 401(k) with up to 6% match; fully vested from day 1
• Remote opportunities with company-provided equipment
• Team-oriented, collaborative group of peers
• Career advancement opportunities
• Tuition Reimbursement
• Employee Assistance Program
• Inclusion Council and Employee Resource Groups
• Recharge Days and Volunteer Time Off
• This is a remote position.

Life Takes You Places! Are you ready to join us?

The starting base salary range for a VP-Strategic Growth & Market Enablement is $175,000 to $250,000. Actual salaries will vary by geographic location and are based on factors such as candidate's qualifications, experience, skills, competencies, and company tenure & equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.

VP-Strategic Growth & Market Enablement Overview

The Vice President of Strategic Growth & Market Enablement will serve as a critical connector and driver across all market-facing growth functions. This leader will own go-to-market strategy, proposal excellence, competitive intelligence, and select business development initiatives, enabling the EVP to focus on enterprise strategy and strategic partnerships. This critical role requires both a strategic thinker and hands-on operator who thrives in a fast-paced, collaborative environment and can translate strategy into execution that advances the company's growth agenda.

Essential Duties:

Team Leadership:

• Build, develop, and lead a high-performing team across strategy, business development, proposal management, market research, and GTM execution
• Foster a culture of accountability, innovation, and continuous improvement

Market Intelligence:

• Lead competitive and market intelligence efforts, including scanning, analysis, and synthesis
• Translate intelligence into actionable insights that shape positioning and growth strategies
• Develop executive-ready profiles, reports, and briefings to track competitor moves and industry trends

Business Development Support:

• Research and evaluate prospective Blue Plan and national partnership opportunities
• Craft compelling positioning and tailored value narratives for new business pursuits
• Collaborate with the EVP of Strategy & Business Development on high-priority initiatives

Proposal Management:

• Oversee the proposal/RFP function to ensure timely, high-quality, and persuasive submissions
• Establish and enforce repeatable processes, templates, and best practices
• Partner cross-functionally to refine win themes and ensure aligned messaging

Go-to-Market Strategy & Execution:

• Translate corporate strategy into clear, partner and broker-facing messaging
• Drive coordination and alignment across marketing, sales, product, and underwriting to ensure consistent execution
• Lead cross-functional delivery of campaigns, product launches, and sales enablement initiatives

Required Knowledge, Skills and Abilities:

• Proven ability to drive strategic initiatives from concept through execution with measurable results
• Strong understanding of the big picture and internal and external factors can impact the success of the organization
• Ability to apply advanced critical thinking to solve highly complex challenges that may impact the organization
• Demonstrated leadership success in building and managing cross-functional teams, lead by example, promote a culture of integrity, innovation, and accountability and ensures compliance with policies, regulations, and ethical standards
• Exceptional executive-level communication, storytelling, and executive presence as well as interpersonal communication, presentation, and negotiation skills

Required Education and Experience:

• Bachelor's Degree, or related experience
• 10-12 years' experience with 3-5 years' experience as a Director or higher
• 15+ years of progressive experience in strategy, growth, or market enablement roles, ideally with P&L accountability, marketing experience, and growth pipeline development

Preferred Education and Experience:

• MBA or other advanced degree strongly preferred
• 3-5 years' of experience leading managers or multiple teams

Please note: This position does not offer visa sponsorship. Candidates must be authorized to work in the United States without sponsorship now and in the future.