Director, Product Marketing & Client Advocacy

Job Description:

• Build, lead, and develop a high-performing product marketing team, providing mentorship, conducting regular 1:1s and performance reviews, and creating career growth paths for team members.
• Own the strategy and end-to-end operational excellence of the RFP organization, ensuring timely, accurate, and compelling representation of product capabilities in competitive opportunities.
• Direct the RFP team to establish standardized content frameworks, maintain knowledge libraries, and continuously improve response quality and efficiency in partnership with Product, Sales, and subject matter experts.
• Lead product demand generation initiatives-including campaign strategy, content development, and program execution-to accelerate awareness and pipeline growth.
• Drive cross-functional alignment of demand gen activities with product launches, go-to-market priorities, and sales enablement needs.
• Build and scale the client advocacy program structure from the ground up, creating a comprehensive operation that supports sales cycles, marketing initiatives, events, and analyst relations.
• Cultivate strategic relationships with high-satisfaction clients willing to serve as peer references, testimonial sources, and brand advocates, highlighting customer success stories and amplify authentic client voices across owned and third-party platforms to drive trust, awareness, and market credibility.
• Serve as a key stakeholder in NextGen's platform transformation initiative and act as a strategic voice of the client, ensuring internal alignment with market needs and buyer perceptions.
• Lead the product marketing organization through NextGen's rebrand initiative, partnering with executive leadership to drive strategic direction.
• Perform other duties that support the overall objective of the position.

• Bachelor's Degree in Marketing, Communications, Business, or related discipline.
• Or, any combination of education and experience which would provide the required qualifications for the position.

• 10+ years' progressive experience in a professional environment, including customer service, B2B, Healthcare IT, software, client reference, or client success.
• 5+ years' people leadership experience, with demonstrated success building and developing high-performing teams.
• 5+ years' as director level management.
• 5+ years' leading complex programs or projects at scale.
• 5+ years' healthcare experience.
• Proven experience in demand gen, customer marketing, or product marketing-preferably in SaaS or healthcare technology.

• Knowledge of:Best practices employed in demand generation, RFP management, market trends and insights, client advocacy, client satisfaction, customer service, and sales strategies. Healthcare software/IT, client reference programs, and client success methodologies. CRM and marketing systems and Microsoft Office Suite.
• Skill in:Strategic thinking and translating market insights into actionable business strategies. Leadership and interpersonal skills to build, motivate, mentor, and develop teams. Communication (written, verbal), organizational, and time management skills. Critical thinking, problem, and analytical skills.
• Ability to:Build and scale teams and operations in a fast-paced, high-growth environment. Drive strategic direction and lead organizational transformation initiatives. Work in a fast-paced environment; stay organized, prioritize workload, multi-task, and meet deadlines. Lead change management through rebranding and platform transformation efforts. Establish and maintain effective working relationships with key stakeholders across the organization.

NextGen Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.