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Lead BDM Specialist

Informatica LLC
United States, Texas, Austin
Dec 04, 2025

Business Development Manager

Responsible for marketing the company's products and/or services via telephone with new or well-qualified prospects. Generates prospective customers through outbound prospecting and progression through inbound leads. Qualified leads are typically directed to field and/or inside sales team for close. Mails marketing/sales literature to prospective clients, keeps up-to-date knowledge of the industry as well as competitive posture of the company, and enhances awareness in the targeted business community of the company and its products/services. Prepares activity and forecast reports as required. This role does not close the sale.

Essential Duties & Responsibilities



  • Adept at prospecting and account penetration to achieve monthly, quarterly, and yearly meeting and pipeline goals.

    • Identifies qualified sales opportunities in assigned accounts, territory, or sales region, as applicable.
    • Interacts with customer IT and business decision makers via telephone and email.
    • Updates lead and prospect activity in the company's CRM/Marketing software to ensure effective lead management.
    • Sets qualified introductory meetings for the sales team.
    • Nurtures early phase opportunities for future pipeline potential.
    • Exceeds weekly, monthly, quarterly lead development quotas.
    • Timely documentation within CRM / Marketing software of customer contact and activity data is required of this role (e.g. names, titles, contact information, opportunity value, product information, sales stages, probability, business pain, firm-future commitments, etc).
    • At this level, skills have matured in the role and incumbents may be a team lead or mentor of lesser experienced Sales Development Representatives.
    • Attends training to develop and implement the right behaviors, attitude, and techniques to exceed assigned goals and objectives.
    • Leads a cross-departmental initiative as required.



Knowledge & Skills



  • Uses initiative and judgment to realize defined sales support objectives.

    • Understands role and applies knowledge to complete a variety of related sales support tasks.
    • Accomplishes individual assigned tasks and collaborates well with others to achieve team objectives.
    • Strong internal and customer communication skills.
    • Acquiring knowledge of hybrid deployment of software solutions, Data Warehousing, Database, and/or Business Intelligence software concepts and products.
    • Developed understanding of the business and technical contexts of key accounts.



Education/ Experience



  • 2+ years of relevant experience

    • High School Diploma



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