New 
AdTech Signal Engineer
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 28, 2025 | |
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OverviewWe are looking for a AdTech Signal Engineer (Advertising Technology) to join our Advertising Technology (AdTech) team. This role will be instrumental in designing, building, and maintaining the Multi-Touch Attribution (MTA) infrastructure that powers accurate, scalable, and timely marketing performance measurement. As we advance our in-house attribution capabilities, this position will lead efforts to increase attribution model accuracy, reduce data latency, and strengthen the connection between marketing investment and business outcomes. The AdTech Signal Engineer will partner closely with Data Science, Media, and Engineering teams to develop and optimize attribution data pipelines, improve signal capture across online and offline channels, and ensure consistent, high-quality data for modeling and optimization. This role requires a blend of data engineering, analytical rigor, and a deep understanding of the marketing measurement ecosystem to deliver trusted, actionable insights. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesDesign, build, and scale data infrastructure and pipelines to support Multi-Touch Attribution (MTA) modeling - including event collection, identity resolution, touchpoint stitching, and conversion data normalization.Develop observability, logging, and monitoring frameworks to ensure uptime and rapid issue detection across all AdTech components.Collaborate with Engineering and Media teams to ensure seamless integration of campaign activation, measurement, and data ingestion systems.Automate deployment and configuration pipelines to reduce manual implementation time.Partner with privacy and compliance teams to ensure infrastructure aligns with global data governance and marketing regulations.Proactively identify and resolve infrastructure bottlenecks, driving continuous improvement in scalability, reliability, and security.Embody our Culture and Values | |