Digital Packaging Lead

Your Opportunity as the Digital Packaging Lead

Lead the implementation of QR-enabled packaging solutions ensuring alignment with industry initiatives (e.g. Louisiana SB 14, California SB 343, GS1 Sunrise 2027, etc.). Partner with ScanBuy as our selected technology provider to deliver scalable, consumer-facing digital experiences and robust data governance. This role will also design and operationalize processes to incorporate QR code requirements into the item commercialization process and manage the configuration and maintenance of our SmartLabel program.

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.

KEY RESPONSIBILITIES

Strategy and Execution

• Partner with SBA Leadership Teams to develop and execute the company's overall QR code strategy across product lines

• Lead end-to-end implementation of QR solutions across all brands

• Align QR strategy with regulatory, sustainability, and other Company goals

• Facilitate and document exception processes

Industry & Regulatory Alignment

• Monitor and interpret emerging regulations (Louisiana SB 14, California SB 343, GS1 Sunrise 2027, etc.)

• Ensure proactive compliance and readiness

Technology and Production

• Architect QR code lifecycle management and analytics

• Integrate QR data with Syndigo MDM/PIM for product content

• Serve as the SME for design, generation, and issue resolution of static and/or dynamic codes

• Establish and execute testing/quality check procedures for initial implementation as well as regular auditing to confirm proper functionality

• Serve as the System Administrator for ScanBuy

SmartLabel Program Management

• Maintain SmartLabel pages for transparency and compliance.

• Govern updates and regulatory-driven changes

Process Development

• Embed QR requirements into commercialization milestones

• Create SOPs and checklists for cross-functional teams

Analytics

• Track QR scan and SmartLabel performance; report KPIs

• Translate data into actionable insights for leadership

Cross-Functional Collaboration

• Partner with Packaging, Regulatory, Legal, Marketing, and IT

• Manage vendor relationship with ScanBuy

Testing & Governance

• Develop UAT plans and governance for QR functionality

Training & Change Management

• Deliver onboarding and training for internal teams

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What We Are Looking For:

Minimum Requirements:

• Bachelor's degree in IT, Packaging, or related field

• 3+ years in digital solution implementation, packaging technology, or CPG compliance

• Strong knowledge of GS1 standards, QR code technology, and digital packaging trends

• Experience with Syndigo MDM/PIM integration and SmartLabel program management

• Excellent stakeholder management and vendor coordination skills

Learn more about working at Smucker:

• Helping our Employees Thrive

• Delivering on Our Purpose

• Our Continued Commitment to Ensuring a Workplace for All

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