Global Marketing Analytics, Data Visualization Analyst

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Global Marketing Analytics (GMA) Team empowers Marketers and Marketing Leadership to confidently make decisions and answer questions with data. We do this by building foundational data reporting and operations frameworks, self-serve tools, conducting advanced statistical analysis and providing Marketers with clear enablement (documentation, training and a Slack help channel). We approach our work with agile principles, ensuring scalability, and building trust through strong governance and security.

We are seeking a talented Marketing Visualization Analyst to contribute to our efforts in transforming complex marketing data into clear and actionable insights. The ideal candidate will have a solid understanding of analytics, a keen eye for design, and the ability to communicate complex data visually. The Marketing Visualization Analyst will play a key role in developing compelling and insightful visualizations to support marketing decision-making. This role is hybrid and will work out of the San Francisco office three days a week.

A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from stakeholders while actively listening to all parties.

Primary Responsibilities (Essential Functions):

• Develop and maintain marketing data visualizations and dashboards to help the marketing team make impactful decisions and understand the overall health of their business

• Collaborate with cross-functional teams, including marketing teams, data scientists, and IT professionals, to gather requirements and translate them into effective visualizations.

• Utilize Tableau and other relevant tools to create datasets that power effective marketing dashboards, reports, and presentations.

• Develop and maintain a library of reusable data visualization components, ensuring data accuracy and integrity in visualization projects.

• Create and maintain clear and comprehensive documentation for all dashboards, datasets, and reporting processes.

• Act as a liaison between business stakeholders and data engineering, driving efforts to build new data pipelines where necessary

• Stay informed on industry best practices and trends related to data visualization and marketing analytics, implementing new tools and techniques to improve our visualization capabilities.

• Optimize and enhance existing visualizations for performance and usability.

• Collaborate with colleagues to ensure data accuracy and integrity in visualization projects

• Analyze marketing data to identify trends, correlations, and opportunities and transform this information into impactful data visualizations.

Knowledge and Skill Requirements:

• Proficiency in Tableau desktop, Tableau prep (complex calculations, parameters, and LOD expressions as well as data preparation, blending, and aggregation)

• Advanced SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze data

• Familiarity with data modeling tools, collaborative environments, and version control

• Strong problem-solving skills and the ability to communicate complex data insights visually.

• Strong interpersonal skills

• Detail-oriented with strong time management skills

• Ability to work independently while prioritizing multiple projects and tasks

• Familiarity with Enterprise sales and marketing practices in a B2B environment nice to have

• Familiarity with marketing practices, marketing KPIs, marketing analytics is a plus

• Experience with Salesforce products nice to have

• A portfolio showcasing previous data visualization and marketing analytics projects is advantageous

Experience:

• Experience will be evaluated based on alignment to the Values & Behaviors for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).

• Proven experience (2+ years) in data visualization

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.