New 
Product Marketing Manager - Startups & Digital Natives
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 21, 2025 | |
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Overview The Software Development Company (SDC) Marketing Team at Microsoft drives compelling marketing and investments to engage software companies building the next generation of AI-powered apps and agents. Software companies fuel the next era of innovation, representing a $250+B overall TAM opportunity. As Product Marketing Manager for Startups & Digital Natives, you will bring to life why Microsoft's cloud is the best choice for innovative software companies to build, scale, and differentiate. You'll shape and tell the "Why Microsoft for Software Companies" story-through our voice and the voice of our partners-across inbound and outbound channels, events, and digital experiences.This is a highly dynamic, cross-company role that partners closely with Cloud Marketing, Engineering, Partner, and Field teams to drive Azure adoption, accelerate marketplace growth, and deliver measurable impact for our ecosystem.
Responsibilities Craft compelling value propositions, competitive positioning, and messaging inspiring for founders, technical leaders, and the broader partner ecosystem* Lead and execute integrated marketing strategies to recruit, onboard, and accelerate high-potential startups and digital natives* Land the Microsoft platform opportunity through digital channels, third-party events, and flagship moments* Create compelling success stories showcasing how startups and digital natives innovate, scale, and win with Microsoft* Collaborate across teams including Cloud Marketing, Engineering, Partner, and Field teams to drive unified execution across the Build-Publish-Grow journey* Communicate plans and results to senior management, global field leads, and stakeholders with confidence and clarity* Build and continuously improve core marketing content reflecting the latest product capabilities, incentives, and go-to-market opportunities* Drive event strategy, planning, and execution at Tier 1 events ensuring the software company narrative is integrated throughout tracks and keynotes* Deliver market & audience insights providing feedback to inform product development, marketing messaging, and investment priorities. Use data and customer feedback to refine targeting and engagement strategies.* Set clear success criteria, measure impact, and evolve strategies to drive Azure Consumed Revenue (ACR) growth* Embody our culture and values | |