New

Site Merchandising Manager

Columbia Sportswear
life insurance, 401(k)
United States, California, Carlsbad
Sep 12, 2025
ABOUT THE POSITION The Site Merchandising Manager is responsible for driving the digital merchandising strategy and execution for prAna's eCommerce business. This role blends creative storytelling with data-driven decision-making to optimize product presentation, navigation, and conversion across prAna's digital platforms. The Site Merchandising Manager will be product obsessed, leading initiatives that elevate the consumer experience, align with brand values, and support business growth. Through a deep understanding of the consumer, product, marketplace, and emerging technologies, this role will set the vision and strategic execution of digital merchandising, transforming the direct-to-consumer experience for prAna. HOW YOU'LL MAKE A DIFFERENCE Digital Merchandising Strategy: Develop and execute go-to-market product-forward merchandising strategies and site feature enhancements that improve product discovery, storytelling, and conversion across prAna's eCommerce site. Ensure digital product experiences are ready for seasonal campaign launches. Site Optimization & Execution: Oversee daily and seasonal site merchandising updates including categorization, sorting, filtering, attribution, and content readiness for product launches and campaigns. Monitor inventory arrival and content readiness, oversee attribution processes, browse and algorithm optimizations. Cross-Functional Collaboration: Partner with merchandising, marketing, creative, planning, and technology teams to align on assortment strategies, campaign execution, and site enhancements. Consumer Experience & Innovation: Lead initiatives to improve guided selling, virtual fitting, and personalized product recommendations. Monitor and optimize site search and navigation based on analytics and consumer behavior. Partner with performance marketing teams to ensure a seamless consumer experience across channels. Analytics & Performance: Analyze site metrics, product performance, and consumer behavior to drive merchandising decisions and continuous improvement. Partner with cross functional teams to drive optimization through A/B testing to achieve business goals. Own and present key KPIs, insights and initiatives to business stakeholders. Team Leadership: Foster a high-performance culture focused on collaboration, innovation, and results. Manage a direct report and cross-functional projects across teams. YOU ARE An advocate of the prAna brand who believes in our product and mission Obsessed with eCommerce experiences and energized by emerging trends, consumer behavior and complex user journeys A relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectives Detail-oriented and highly organized with a strong sense of urgency and follow-through Comfortable in a fast-paced, deadline-oriented environment of multiple, competing priorities An excellent communicator, effectively collaborating and coordinating tasks/projects with key, cross functional stakeholders YOU HAVE 5-8 years' experience in ecommerce site merchandising coupled with direct management of individual contributors within organization(s) of digital maturity, preferably in apparel or lifestyle brands Demonstrated track record of effectively managing cross-functional projects across teams Thorough knowledge of Salesforce or Shopify, PIM system, site search, and product recommendation tools Proficiency in tools such as Adobe Analytics, PowerBI, Excel, and PowerPoint Applied knowledge of agile methodology and experience working with Product Owners Strong understanding of digital shopping behavior, UX/UI principles, and retail metrics General knowledge of product lifecycle management, buying or planning, and brand marketing strategy preferred #prAna #Hybrid #LI-LC1 This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Material job duties that will be considered in evaluating criminal convictions post-conditional offer of employment include cash handling, working with minors, servicing the public, and access to customers' confidential information. Salary Range: $123,800 - $206,500 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.