Lead Associate, Digital Marketing (P2)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world's hardest-to-reach places - over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you're creating positive, irreversible change for children, and the future we all share.

The Role

As the Lead Associate, Digital Marketing, you'll be integral to our work in helping vulnerable children achieve a brighter future. You will support the execution of conversion rate optimization (CRO) testing and analytics across key digital fundraising channels. You'll collaborate with the Digital Marketing and Supporter Growth team to compile reporting and support integrated campaign analysis, helping to identify testing and optimization opportunities to ensure Save the Children is meeting and exceeding its digital performance goals. This role sits within the Supporter Growth team in the Mass Market Fundraising department of the Marketing & Growth division.

Location

Hybrid - Washington DC, Fairfield, CT or Lexington, KY office locations

What You'll Be Doing (Essential Duties)

*not inclusive of all role responsibilities. May be subject to change

Optimization Research & Analysis (50%)

• Conduct peer and market research, compile findings from internal repositories, and assist in the development of strategies for improving user experience and digital performance.
• Support identification and implementation of A/B and multivariate tests to optimize user experience and conversion.
• Help gather and analyze data to evaluate user journeys and make recommendations based on test outcomes and performance trends.
• Coordinate with stakeholders to apply test learnings across platforms (e.g., donation forms, post-donation experience).

Campaign Reporting & Insights (35%)

• Work with the Digital Marketing team to compile integrated campaign performance dashboards and reports across paid, owned, and earned channels.
• Develop standard reporting templates to track KPIs, identify trends, and surface opportunities for optimization and learning.
• Support data quality checks and assist with identifying performance discrepancies or anomalies.
• Collaborate with internal stakeholders to ensure reporting is aligned with campaign objectives and is clear and actionable.

Project Coordination & Team Collaboration (15%)

• Support project tracking and coordination across digital initiatives, including optimization tests, analytics workstreams, and campaign wrap-ups.
• Participate in campaign planning and reporting meetings and document follow-ups, tasks, and decisions.
• Work closely with the web team to manage ticketing for donation forms, landing page inputs, and related campaign web assets to ensure timely delivery and consistency across platforms.
• Partner with internal teams, including Paid Media, Email, and Web Team to ensure smooth handoffs and collaboration.
• Maintain documentation of digital projects, tests, and performance insights in shared systems and folders.

Required qualifications for the role

• Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience in digital marketing, analytics, or related fields

• Experience with any web or marketing analytics platform (e.g., Adobe Analytics, SalesForce Marketing Cloud, Google Analytics, GA4, Looker Studio, Tableau, or similar)

• Demonstrated ability to analyze data, identify insights, and communicate findings to various stakeholders
• Experience supporting or coordinating testing and optimization projects (e.g., A/B testing, UX improvements)
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a collaborative environment
• Strong interpersonal skills with the ability to work across teams and explain information clearly
• Basic understanding of marketing performance metrics across digital channels (e.g., email, search, display)
• Professional proficiency in MS Office suite
• Professional proficiency in spoken and written English

Preferred qualifications for the role

• Experience with Adobe Analytics or other enterprise-level analytics platforms.
• Familiarity with nonprofit, fundraising, or mission-driven marketing environments.
• Experience with data visualization tools such as Tableau, Power BI, or Looker Studio.
• Knowledge of conversion rate optimization (CRO) best practices and testing tools (e.g., Google Optimize, Optimizely).
• Understanding of privacy regulations impacting digital marketing (e.g., GDPR, CCPA).

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $66,300 - $74,100 base salary

• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $60,350 - $67,450 base salary

• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $54,400 - $60,800 base salary

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here).

About Us

We are looking to build an inclusive team at Save the Children. We offer a range of outstanding benefits to support this goal:

• Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays and hybrid working opportunities
• Health: Competitive health care, dental and vision coverage for you and your family
• Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
• Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
• Retirement: A retirement savings plan with employer contributions (after one year)
• Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
• Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
• Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Click here to learn more about how Save the Children US will invest in you.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.

If you require disability assistance with the application or recruitment process, please submit a request to applicantsupport@savechildren.org.