Sr. Marketing Automation Specialist - Audiences & Database

Job Summary
Senior Marketing Automation Specialist to drive the execution and performance of multi-channel marketing campaigns that fuel lead generation, customer engagement, and revenue growth. This role will develop and manage campaign workflows across the full funnel, partnering with Sales and cross-functional marketing teams to support product launches, demand creation, and lead nurturing initiatives.

Principal Responsibilities
* Build, launch, and manage automated marketing campaigns in systems at Cision supporting lead generation, lifecycle nurturing, and product launches.
* Collaborate with Product Marketing, Content, and Sales teams to translate go-to-market strategies into campaign plans.
* Execute email marketing programs, landing pages, forms, and scoring models that align with campaign goals and sales follow-up needs.
* Develop formal campaign plans and timelines, ensuring all components (targeting, creative, offers, tracking) are aligned and delivered on schedule.
* Monitor and report on campaign performance metrics (opens, clicks, conversions, influenced pipeline), recommending optimizations based on data insights.
* Ensure campaigns comply with regional privacy regulations and Cision's data governance policies.
* Assist with A/B testing strategies and post-campaign analysis to support continuous improvement.
* Partner with Sales to align campaign efforts with follow-up processes, SLAs, and lead handoff workflows
* Other duties as assigned.
Job Level Specifications
* Extensive knowledge and application of principles, theories and concepts. Complete knowledge of all job functions and the broad industry best practices, techniques and standards.
* Develops solutions to complex problems where analysis of situations and/or data requires in-depth evaluation of variables. Determine the best approach to achieve results and provide suggestions to improve policies and procedures.
* Work is performed independently and requires the exercise of judgment and discretion. Exercises considerable latitude in determining objectives and approaches to assignments. Work may be reviewed at a high level.
* May represent the organization as primary contact on assignments and/or projects. Interacts with senior professionals and management and frequently coordinates work between departments or organizations.
* Actions may impact on the organization. Failure to accomplish work will result in the inability to reach crucial organizational goals. Erroneous decisions may have a prolonged effect resulting in the expenditure of substantial resources.

Experience
* Typically, 5+ years with university degree or equivalent.
* Experience executing full-funnel campaigns including lead capture, scoring, nurturing, and segmentation.
* Strong project management and organizational skills; ability to manage multiple campaigns simultaneously.
* Data-driven mindset with experience tracking and reporting on campaign KPIs.
* Knowledge of email marketing best practices and global compliance standards.

Education/Certification
* University degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Distinguishing Characteristics
* None

Job Classification Requirements
This role is performed in a standard office environment and routinely involves:
* Prolonged periods of sitting or standing at a desk
* Occasionally required to lift and move items up to 10 pounds (e.g., laptops, office supplies)
* Frequent use of a computer, keyboard, and mouse
* Regular writing, reading, and typing
* Occasional video calls and virtual meetings

The responsibilities listed above are not all inclusive and may be changed at any time based on the needs of the business.