Senior Manager, Digital Experience Creative

JOB SUMMARY

The Senior Manager, Digital Experience Creative drives awareness, engagement and conversion within small, medium, large and vertical business segments. This role will lead strategy, requirements gathering, creative and content utilization for primary .com business website and oversight on digital experiences related to business segments, leveraging brand positioning, solutions strategies that apply Spectrum Business technology, connectivity, and internet/mobile solutions to meet the needs of businesses.

MAJOR DUTIES AND RESPONSIBILITIES

Responsible for defining strategic guidelines and standards for digital properties and interactions that exemplify our brand persona (visual, UX/UI, messaging, interaction, copy, feature, functionality).

Establish and lead evolution of business digital strategy roadmap outlining the experience vision and business objectives in relation to business long-range planning.

Create personalized content experiences using insights from customer data and behavioral analytics.

Implement rules-based site experiences that react to both organic traffic and campaign-based activities, using data-driven insights to engage key decision-makers.

Build and refine audience segmentation strategies to target high-value targets with personalized content and experiences.

Drive awareness and engagement across digital channels, ensuring brand consistency and impact.

Partner with internal and external creative teams to deliver high-impact general and segment specific site pages, features and content.

Lead site-based community-building efforts extending the brand experience out to social media platforms to enhance engagement and customer advocacy.

Collaborate with product marketing, sales, and analytics teams to align marketing efforts with business goals.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

• Deep knowledge of technology, connectivity, internet, and mobile industries.
• Proven success in executing digital experiences that drive lead generation and revenue growth.
• Expertise in SEO, content marketing, interactive tools, application design, and social media marketing.
• Experience with digital experience (AEM), Figma, marketing automation tools (Eloqua), CRM platforms (Salesforce), and analytics tools (Google Analytics, Adobe Analytics).
• Strong understanding of audience segmentation, personalization, and data-driven marketing.
• Ability to manage creative strategy and execution, working with cross-functional teams and external agencies.
• Excellent communication and leadership skills, with a passion for innovation and customer-centric marketing.

Required Education

• Bachelor's degree or equivalent experience

Required Related Work Experience and Number of Years

• B2B-related digital experience and website management, with a focus on brand-building, content marketing, personalized site experiences, and user experience 7+
• Skilled in developing user experiences and journeys, website architecture, content strategy, commerce, data-driven engagement strategies (interactive tools, features, functionality). 7+
• Deep expertise in SEO, thought leadership, lead nurturing, site optimization, social media, influencer marketing, and community engagement to increase visibility, accessibility and effectiveness of the Spectrum Business website across a number of critical KPIs. 7+

PREFERRED QUALIFICATIONS

Preferred Related Work Experience and Number of Years

• B2B and/or enterprise environment experience

WORKING CONDITIONS

• Standard Office