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Influencer & Creator Strategy Manager
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Jul 02, 2025 | |
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OverviewAt Worldwide Learning (WWL), our mission is to empower every person and organization on the planet to achieve more through learning. As AI and emerging technologies reshape the workforce, the need to make skilling accessible, inclusive, and culturally relevant has never been greater. We believe creators-both external and internal-play a pivotal role in how people discover, trust, and engage with educational opportunities. As the Influencer & Creator Strategy Manager, you will lead the development and execution of scalable influencer and advocacy strategies that connect with learners in meaningful, social-first ways. You will shape and manage creator-led campaigns, build long-term relationships with creators and employee advocates, and drive content strategies that amplify Microsoft's skilling mission across platforms like TikTok, LinkedIn, Instagram, and emerging channels. This role is for a strategic and culturally attuned storyteller who thrives in a fast-paced, collaborative environment and is passionate about inclusive storytelling and community empowerment. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesLead day-to-day execution of influencer and creator campaigns for brand, product, and skilling moments-from sourcing talent to briefing, approvals, and content delivery.Collaborate with internal teams (social, comms, brand, product marketing) and agency partners to align creator work with broader campaign strategies.Build and manage long-term relationships with creators, ambassadors, and internal employee advocates to ensure consistent, credible storytelling.- Develop content strategies and campaign briefs that align creator efforts with business goals, brand tone, and audience needs.Lead the strategy and content planning for an employee advocacy program that supports internal storytelling and social sharing.Monitor and measure campaign performance using platform insights and KPI tracking to inform optimization and future planning.Stay ahead of creator trends, platform innovations, and culturally relevant moments to keep Microsoft's voice relevant and authentic across audiences.Other: Embody our Culture and Values | |