Manager, Marketing Operations and Analytics

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

This position is open to candidates based in the Boston, New York City, Washington D.C. and Portland areas.

We're looking for a Manager, Marketing Operations and Analytics to join our team and help shape the future of an expanding GTM with business insights and scaled operations.

As the Manager, Marketing Operations and Analytics, you will oversee reporting and analytics, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. You will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. In the near-term, this also includes helping manage a marketing automation platform migration. As a member of the Corporate Marketing team, you will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.

Key Responsibilities:

Innovation & Project Management

• Manage the project roadmap for the Marketing Operations team
• Provide top-notch quality assurance on outgoing deliverables
• Monitor and analyze campaign performance metrics to measure success and identify areas for improvement.

Operational Efficiency & Technology Integration

• Oversee and help optimize operational processes to maximize for effectiveness and efficiency
• Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce.
• Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.
• Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs

Leadership & Team Development

• Identify opportunities for growth and development within the team to support long-term success.
• Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database
• Generate regular reports on marketing activities, providing insights and recommendations to senior management.
• Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients

• 4-6 years of marketing operations and project management experience
• Strong understanding of Marketo, Salesforce, Zapier
• Familiarity with Drift, LeanData, WordPress, Tableau
• Likely to have B.S/B.A. in Marketing, Business, or related field experience
• An expert marketing operations and automation leader with strategic proficiency
• Collaborative and able to partner effectively with teams across the organization
• Highly organized and can balance multiple priorities simultaneously
• Experience with GDPR, CAN-SPAM, and data privacy
• Flexible and adaptable and can lead through uncertainty
• Able to influence without authority

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $97,750- $120,000 based on experience.

This posting will automatically expire on July 23, 2025.