(Hybrid) Marketing and Communications Specialist for Current Students - Strategic Communications & Marketing

The Strategic Communications and Marketing department at West Virginia University is currently accepting applications for a Marketing and Communications Specialist for Current Students.

About the Opportunity

The Marketing and Communications Specialist for Current Students will be responsible for coordinating and producing internal communications for current students that highlight the student experience at WVU and supports University-level messaging on a variety of platforms including UNews, the student announcements website, student vanity emails, and the WVU calendar.

The Marketing and Communications Specialist will report to the Director of Current Student Marketing and work in collaboration with the Assistant Director of Marketing for Student Life, members on the Strategic Communications teams, along with those outside the unit across the University's Current Student Marketing.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What you'll do:

• Serves as Strategic Communications & Marketing's point of contact for internal student communications.
  
• Receives news in a variety of formats from Student Life and other units across the University for consideration to distribute via internal platforms to students.
  
• Compiles, edits, and develops UNews emails for students on a weekly basis for the Morgantown Campus.
  
• Monitors, edits and updates announcements on the students website.
  
• Notifies the Director of Current Student Marketing if there are announcements that need to be amplified.
  
• Monitors students vanity email account and answers questions/concerns, directing students to staff, faculty, or others for assistance as appropriate.
  
• Manages the WVU calendar on a day-to-day basis by organizing and promoting events.
  
• Manages events submitted to the WVU calendar by proofreading and editing event descriptions, applying/updating event classifications, tagging events, approving them, etc.
  
• Serves as Strategic Communications & Marketing's point of contact for calendar event approvers from other units across campus for coordination and questions.
  
• Provides insights and recommendations based on data analysis to improve current student communications strategies.
  
• Identifies trends and patterns in communications and announcements to inform future marketing and communications strategies.
  

• Bachelor's Degree in marketing, communications, journalism, or related field
• A minimum of one (1) year of related experience
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills and Abilities

• Demonstrated ability to develop written communications
• Demonstrated ability to develop strong customer relationships
• Ability to develop and execute multichannel communications
• Ability to write quickly, accurately, and in a clear and concise manner on tight deadlines using limited information.
• Demonstrated planning, organizational, teamwork and time management skills.
• Demonstrated experience, or interest in, developing communication strategies and platforms.
• Self-starter and can lead independently and proactively
• Ability to think creatively and strategically.
• Ability to multitask and independently plan and organize work.
• Ability to meet various deadlines and schedules.
• Strong analytical skills, problem-solving and high attention to detail

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.