Specialist III, Digital Marketing

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

• One LSC
• Student Focused
• Own It
• Foster Belonging
• Cultivate Community
• Choose Learning

The Chronicle of Higher Education's "Great Colleges to Work For" is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College has been recognized in multiple categories.

Lone Star College-Kingwood

Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester. LSC has been named a 2023 Great Colleges to Work For institution by the Chronicle of Higher Education.

LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College.

Lone Star College-Kingwood, an innovative and dynamic community college located in the pine-forested suburbs of northeast Houston, has an opening for someone interested in working with a diverse group of colleagues who want to make a difference in the lives of students and grow professionally. Kingwood focuses on fulfilling individual dreams and enhancing community life and offers unique programs in respiratory care, computer gaming and dental hygiene.

Location address is 20000 Kingwood Drive, Kingwood, TX 77339.

PURPOSE AND SCOPE:

This position is responsible for ensuring the college's website, social media presence, and digital marketing campaigns are visually compelling, engaging, and effective with target audiences. The ideal candidate has proven experience in a wide range of digital areas including writing for the web, Search Engine Optimization (SEO), Google analytics, digital marketing strategy, social media and content marketing.

ESSENTIAL JOB FUNCTIONS:

1. Assists with the day-to-day operations of the website including updating content
2. Researches and applies new trends to enhance the user experience and increase engagement on social media and mobile app
3. Works collaboratively across the college to implement new storytelling strategies on the website and through social media
4. Creates dashboards that highlight key data, trends, and opportunities
5. Writes, edits, and publishes engaging and audience-focused content for the college's website and social media platforms
6. Creates digital graphics such as banners, custom images, icons, ads, and photos for daily social media content, the college website, and campaigns
7. Assists in the Implementation of social media contests to increase engagement
8. Monitors the college's online reputation and conversations across social media platforms and consult with marketing and communications leadership as needed to respond in a timely and appropriate manner
9. Attend school events, take photos, and post timely content on social media and the website
10. Responsible for other reasonable, related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• This position requires attention to details and basic knowledge of the general office use of computers and software applications
• Working knowledge of general office procedures and practices
• Working knowledge of website analytics tools (Google Analytics), and Google Adwords
• Working knowledge of website usability, responsive (mobile), email engagement, and social media strategy
• Working knowledge of Adobe products such as Premiere, Illustrator, Photoshop, InDesign, and After Effects
• Working knowledge of office software such as Word, Excel, and PowerPoint
• Working knowledge of Constant Contact
• Working knowledge of VLC and Windows Media Player
• Strong writing, editing, project management, and communication skills
• Ability to create email campaigns and e-newsletters
• Excellent interpersonal relationship and communication skills

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE AND CONDITIONS:

• Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment
• Interface with internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS:

• High school diploma or GED and at least 3 years of experience, or an equivalent combination of education and experience
• Experience in creating social media content

PREFERRED QUALIFICATIONS:

• Associate degree or higher
• Experience in public relations, marketing, or communications

Hiring salary range is $33,540 - $38,571

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Level of degree completed including date earned.
5. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Go to the Job Search page, click on 'My Activities' at the top of the page. Under My Cover Letters and Attachments you will click on 'Add Attachment.' Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

You must limit your file name for any attachment to 40 characters or less.

ALL APPLICANTS MUST APPLY ONLINE ONLY

We will not accept application material received via fax, email, mail, or hand delivered.

Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.