VP of Market Sales

Flowers Baking Co. of Bardstown

parental leave, 401(k)

United States, Michigan, Detroit

Apr 09, 2025

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflectsHonesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location and your participation in a collective bargaining unit.

Bringing Home the Dough

Flowers Foods & Subsidiaries is looking to add a talented VP of Market Sales to our quickly growing sales team!

Title:VP of Market Sales

Salary: Competitive salary up to $138,500.00

Job Summary:

The Vice President of Market Sales is responsible for driving positive results around key performance indicators across assigned market. This role will require flexibility to work during non-traditional working hours and possibly on weekends and holidays. It may also require periodic overnight travel up to approximately 50% based on business needs.

Rising to the Challenge: Position Responsibilities

Responsibilities include but are not limited to:

Responsible for executing sales strategies across all channels including retail, e-commerce and wholesale based on guidance from the Regional Vice President (RVP).
Provide regular sales forecasts and plans to the RVP.
Partner with Route Sales employees to execute local sales plans, drive revenue growth and pursue new business to achieve period and annual goals.
Maintain close contact with RVP and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands.
Work with Route Sales employees to analyze on-going market trends of customer and product sales data, including competitor activity (pricing, products, promotions, space, position, people, etc.) to identify new business opportunities.
Proved industry standards and best practices advice to assist Route Sales employees in their relationship efforts, so they can successfully execute against plan.
Ensure that Route Sales employees are utilizing Go Spot Check and sharing SDW reporting to monitor units and dollar sales, profit margin, stale, to drive business conversations with RSRs, merchandisers, and customer accounts
Provide Route Sales employees with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales-related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR-related areas).
Manage Route Sales employees to drive company compliance and to meet warehouse and sales targets.
Conduct weekly meetings with Route Sales employees to discuss issues in the market.
Develop and maintain a positive relationship with Route Sales employees: coach and mentor Route Sales employees in the understanding and use of available information, including the professional presentation of information/knowledge to our customers and employees to blend company goals with customer/employee goals.
Interact with and visit key customer accounts to build rapport and increase selling opportunities.
Collaborate with cross functional teams including manufacturing, shipping, marketing, and product innovation, to ensure a flawless execution of sales initiatives.
Implement shipping (pack-out), delivery, sales and merchandising training programs to ensure the team is equipped with the necessary skills to succeed and work safely.
Maintain close contact with other Market Vice Presidents to stay informed on cross-regional activity and to share key success that could contribute to achieving overall sales growth goals.
Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes - Oxley, Safety, etc.).
Perform other duties deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures.

Knead to Know: Preferred Qualifications

Minimum of 5 years' relevant experience in general management or sales.

Experience as Area Sales Director or similar position preferred

Additional Ingredients: Essential Job Requirements

Bachelor's degree required, preferably in Sales or Business Administration

We offer a competitive salary and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Anne Tolbert at Anne.Tolbert@flocorp.com or(1) 770 4592883.