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Marketing Assistant, SMP

Macmillan Learning
United States, New York, New York
Apr 03, 2025
Description

St. Martin's Publishing Group seeks a passionate book lover to join our team as a marketing assistant. Candidates for this entry-level position must be highly creative, forward-thinking, and able to assist in developing and implementing marketing strategies into full blown campaigns using the latest online and off-line marketing tactics. Successful candidates will have an ability to juggle many projects at once and to build relationships with in-house teams, including Sales, Editorial, Publicity, and Operations, and Authors. Working closely with a cohesive group of colleagues, candidates will play a critical role in the success of the titles and authors at St. Martin's Publishing Group.

What you'll do:



  • Support campaign planning for titles and authors, including digital audits of author platforms; entering marketing plans into systems; scheduling seasonal meetings; and communicating plans to other departments
  • Help develop wide scale, integrated marketing campaigns with consumer and industry outreach
  • Analyze campaigns and track progress, and provide insight on how results may inform future marketing strategies
  • Work closely with Editorial, Publicity, Sales, Ad/Promo, and directly with Authors
  • In conjunction with Creative Services, develop Sell-in and Marketing materials
  • Liase with Audience Development team
  • Assist team members in creating and trafficking materials
  • Work with department interns, including schedules and training


What you'll bring:



  • Passion for books across genres, including commercial fiction, psychological suspense, YA, literary fiction, nonfiction -- including diet, health, wellness and spirituality -- and romance
  • Ability to work independently and collaboratively
  • Strong communication skills, written and verbal, showcasing an ability to speak with authors, other departments, and customers succinctly and with authority and tact
  • Working knowledge of social media platforms, including creating social media timelines for publisher and select author accounts
  • Basic ability to track budgets
  • Willingness to learn new systems, programs, and procedures as job dictates
  • A general awareness of pop culture and trends


Ideal Experience:



  • This is an entry-level position. Previous industry experience (bookseller, publishing intern) is welcome but not required.
  • College degree or two years book industry experience.


This role will have an annual salary of $50,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

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