Build an Aviation Career You're Proud Of At StandardAero, we use our ingenuity and know-how to find solutions for the simple to the most complex challenges in aviation. Together, we get the job done and done well. Our stability, resources, and respectful culture supports you in building a solid career with a great team you can count on day in and day out for the long term. Position Overview: StandardAero is seeking an experienced and strategic Vice President, Marketing and Corporate Communications to lead the company's global communications strategy, including marketing, external and internal communications, and media relations. Reporting directly to the Chief Strategy Officer, this executive will oversee all aspects of the company's brand positioning, public relations, and employee communications, ensuring alignment with business objectives and enhancing the company's industry presence. The Vice President will play a critical role in defining and delivering key messaging to support growth initiatives, customer engagement, and employee alignment. This includes developing value propositions that strengthen StandardAero's market position and ensuring effective communication across all internal and external channels. The successful candidate will collaborate closely with the Executive Leadership Team (ELT), Sales, Human Resources, and divisional and functional leaders to create a consistent and impactful marketing and communication strategy. Key Responsibilities Corporate Communications Strategy
- Develop and implement a comprehensive corporate communications strategy that reinforces StandardAero's brand and market leadership.
- Establish consistent messaging across all communication channels, ensuring alignment with business objectives and customer expectations.
- Drive key value propositions to enhance the company's reputation and market presence internally and externally.
External Communications & Media Relations
- Lead a proactive media relations program, including press releases, outreach, and crisis management.
- Oversee media strategy for trade, financial, and general news outlets, ensuring strategic engagement and effective issue management.
- Manage industry presence through trade association memberships, speaker placements, and thought leadership opportunities.
- Support communications related to mergers, acquisitions, and integrations to ensure smooth transitions and consistent messaging.
Internal Communications
- Partner with Human Resources to develop and execute an internal communications strategy to engage and inform employees at all levels of the organization.
- Provide communications support for the CEO, COO, and division leaders, including ELT and SLT communications operating systems.
- Manage executive messaging and employee communication channels to drive alignment and engagement.
Marketing & Brand Management
- Oversee all aspects of marketing communications, including digital campaigns, website content, and social media strategy.
- Optimize digital marketing tools and campaigns through Salesforce and CRM platforms to enhance customer engagement and lead generation.
- Manage the company's participation in trade shows, conferences, and industry events, ensuring alignment with business priorities and budgets.
- Ensure all sales and marketing materials are up-to-date, technically accurate, and aligned with the company's brand and messaging strategy.
- Partner with divisional leaders to set marketing and brand strategy aligned to corporate strategy across airlines, business aviation, military and helicopters end markets.
Operational Oversight
- Manage and forecast the corporate communications budget, ensuring alignment with company priorities and return on investment.
- Partner with divisional leaders to support customer engagement and sales strategies within the airlines, business aviation, military and helicopters end markets.
- Establish key performance indicators (KPIs) to measure the success and impact of communications and marketing efforts.
- Conduct regular reviews of external agency performance, identifying gaps and onboarding new agencies or freelancers as needed.
Crisis & Change Management
- Provide strategic counsel on crisis communications and reputation management.
- Support change management initiatives, working with site leaders and functional teams to align messaging and minimize disruption.
- Serve as the company's key point of contact for media response during challenging situations.
Qualifications
- Bachelor's degree in Marketing, Business, Journalism, Communications, or a related field
- Minimum 10+ years of senior-level marketing and corporate communications experience, ideally in the aerospace, aviation, or industrial sectors.
- Proven experience in organizing and leading marketing strategy and initiatives.
- Proven expertise in managing external and internal communications, including media relations and crisis management.
- Strong leadership experience, with the ability to influence and collaborate across executive and operational levels.
- Exceptional writing and verbal communication skills, with a strategic approach to messaging and branding.
- Proficiency in digital marketing tools and platforms, including CRM systems (e.g., Salesforce).
- Demonstrated ability to develop and execute high-impact communication strategies in a complex, global environment.
- Business acumen and the ability to strategically advise senior leadership on marketing strategy, communications and brand positioning.
Preferred Characteristics
- Graduate degree preferred
Benefits that make life better:
- Comprehensive Healthcare
- 401(k) with 100% company match; up to 5% vested
- Paid Time Off starting on day one
- Bonus opportunities
- Health- & Dependent Care Flexible Spending Accounts
- Short- & Long-Term Disability
- Life & AD&D Insurance
- Learning & Training opportunities
Raising the Standard of Excellence since 1911 With over a century of proven excellence, StandardAero has become an industry leader in MRO services and customized solutions in the aerospace field. Our shared values and learning-based culture inspire our team to exceed their potential and power our customers' missions worldwide. With on-the-job training, advancement opportunities, and excellent benefits, StandardAero invites you to experience a fulfilling and meaningful career with us. Inclusivity Is Our Standard It is StandardAero's policy to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Our supportive environment celebrates diversity with no room for harassment or discrimination of any kind. We invite you to bring your authentic self to our team and experience our welcoming culture.
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