Global Programs Manager- Healthcare

The Global Programs Manager 4 is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for a given GTM segment or plan area. This role will focus on building comprehensive go-to-market strategies, establishing audience-specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. This position will collaborate with sales leaders, field marketing, portfolio marketing and integrated marketing to plan and execute GTM and Plan area campaigns.

Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area, setting key goals, objectives, and plan area KPIs to measure success
• Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives
• Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies, tying into the brand and horizontal thought-leadership strategy
• Identify and execute flagship strategic industry events to drive awareness and generate demand, partnering with Field Marketing on the pre- and post- event sales outreach orchestration
• Partner with Field Marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy.
• Collaborate with campaign strategy teams to review and approve the content mix and tactics, ensuring alignment with business goals and maximizing impact
• Own creation of comprehensive campaign briefs in partnership with the Portfolio Marketing team by defining objectives, target audiences, messaging, and creative requirements for guiding strategy and execution
• Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand
• Prioritize tasks, resources, and project timelines to meet business goals and deadlines
• Operate as a trusted advisor to business leaders and sales; develop and maintain strategic working relationships
• Own the health of the demand funnel, ensuring lead generation KPIs are met, and optimize strategies as needed
• Track campaign performance against plan area KPIs to ensure achievement of plan area goals
• Monitor spend, ensure key milestones are met and provide necessary readouts of campaign elements to key stakeholders
• Operate as a trusted advisor to business leaders and sales, develop and maintain strategic working relationships and provide regular analysis on marketing pipeline contribution
• Partner with external vendors, agencies, and industry partners to amplify the reach and impact of global programs
• Mentor, coach, train, and provide feedback to other team members; provide feedback to leadership on abilities of team
• Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trend
• Provide feedback to leadership on team capabilities and development opportunities

• Ability to work in a fast-paced, dynamic environment!
• Strong ability to handle sensitive information with discretion and tact
• Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes.
• Strong ability to estbalish rapport and gain the trust of others; effective at gaining consensus
• Strong ability to work independently and in a team environment
• Strong business and technology acumen
• Ability to think creatively and bring innovative ideas to the table to support marketing efforts
• Ability to provide guidance and support to developing team members
• Action oriented
• Collaborates, drives engagement
• Cultivates innovation and is tech savy
• Plans and aligns to drives results
• Up to 20% travel time required

• Based on individual states' employment laws, the following details are to comply with the relevant salary posting requirements: base salary range of $114,000-$132,000 and eligible for benefits

What you can expect next

• Hyland Recruiters thoroughly review every application and will contact you within 1 to 2 weeks regarding next steps. Be sure to add Hyland to your contacts list and check your spam folder so you never miss a message from us!
• Any follow up questions? Email your Recruiter directly at Careers@Hyland.com.

Benefits

401(k) Retirement Savings. Flexible Schedule. Paid Time Off. Medical, Dental, Vision. Volunteer Paid Time Off. Wellness Reimbursement. Paid Parental Leave. Sabbatical Program.

Find out more by going to https://www.hyland.com/en/resources/articles/why-work-at-hyland .

Welcome to #HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

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