Manager, Customer ES Product Marketing

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

About Salesforce

Agentforce - the first digital labor solution for enterprises - seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform.

Salesforce has 5 core values: Trust, Customer Success, Innovation, Equality and Sustainability. Our values drive value to help us innovate and lead.

About the Team
Our Equality and Engagement team works to build industry-leading talent experiences, create equal opportunities, drive innovation, and bring everyone along in the future of Agentforce. Our Employee Success innovation and storytelling team within the department creates best in class product marketing, demos, and storytelling to amplify our employee experience transformation through the power of humans and agents working together.

Primary Responsibilities

Product Marketing & Messaging

* Develop product positioning and messaging for Salesforce Employee Success Agentforce solutions, ensuring consistency and alignment with customer needs and market trends.
* Create clear and compelling messaging that highlights how Salesforce's Employee Success products (including Agentforce solutions) help organizations improve employee engagement, productivity, and business outcomes.
* Tailor messaging for different customer segments, including C-suite executives, HR leaders, and frontline employees, ensuring the product's value is clearly articulated.

Go-to-Market (GTM) Strategy & Execution

* Lead go-to-market (GTM) strategy for Employee Success product launches, working closely with Sales, Product, BT and Customer Success teams.
* Drive the execution of product launches, ensuring all marketing materials, presentations, and demos are ready and aligned
* Create and optimize customer-facing content, such as product sheets, FAQs, and success stories, that support sales and customer engagement efforts.

Demo Creation & Presentation

* Develop and deliver impactful product demos that showcase the full potential of

Employee Success Agentforce solutions
* Collaborate with cross functional teams across Salesforce to refine demos and ensure they effectively communicate product value.
* Ensure demos are clear, engaging, and demonstrate the measurable business impact that Salesforce products can drive.

Customer Engagement & Relationship Building

* Build strong relationships with key customers, acting as a trusted advisor and expert on Salesforce Employee Success solutions.
* Partner with Sales and Customer Success teams to identify opportunities to integrate demos and product discussions into customer touchpoints, including sales meetings, webinars, and executive briefings.
* Gather feedback from customers to refine product messaging, demos, and customer-facing content.

Market Research & Competitive Analysis

* Stay current on industry trends and competitor offerings related to workforce engagement tools.
* Use insights from market research and competitive analysis to inform product positioning and adjust marketing strategies as needed.

Experience & Skills

* 8+ years of experience in Product Marketing, Customer Marketing, or Communications, preferably in SaaS or AI-driven technologies.
* Experience creating engaging, high-quality product demos that effectively communicate value.
* Strong storytelling and content development skills, with the ability to translate technical features into compelling narratives.
* Skilled at crafting clear, executive-friendly messaging for diverse audiences.
* Experience working cross-functionally with Sales, Product, Customer Success, Business Technology and Marketing teams.
* Data-driven mindset, leveraging analytics to enhance storytelling and content impact.
* Strong presentation and design skills, with proficiency in PowerPoint, Google Slides, and demo tools.
* Passion for innovation, customer success, and elevating the employee experience through technology.

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.