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Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you. Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.
- We love all pets like our own
- We're the future of the pet industry
- We're here to improve lives
- We drive outstanding results together
- We're welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We're focused on purpose-driven work, and strongly believe what's good for pets, people and our planet is good for Petco.
Ideate, research, fact-check, create, augment, edit, track and/or evaluate accurate, relevant, authoritative and entertaining pet care content for multiple digital channels using a variety of software, programs and tools. Focus on content to be posted in Petco's Content Hub-as well as inclusion in Petco emails, social media and on petco.com. Enter all blog content (copy, imagery, infographics, digital banners and video) in the Petco CMS. Champion content syndication, promotion and sharing to other channel teams. These functions serve to further position Petco as the most trusted source for pet parents, while also helping to drive acquisition, retention and conversion. Create and maintain Content editorial calendars for distribution. Includes working with key internal and external stakeholders to determine how products, promotions, events, campaigns, holidays, brand launches and initiatives can be best supported. Manage and brief both internal and external agencies, designers and writers to align with Petco style, voice, brand and go-to-market themes to ensure a ruthlessly consistent brand experience for each audience. Work includes paperwork, budget, routing, managing content and managing timelines. Suggest new pet care topics to cover and continue to improve upon existing content in order to stay current with pet care trends; work with contract writers to help generate new content. Meticulously audit existing content articles in the content library to identify content gaps and advise on future content pieces as well as which blogs to sunset. Play critical role in creating capability to ensure Content is an ever-improving, high-engagement center of excellence for information, messaging support and communications counsel at Petco. This includes measuring, evaluating and revising strategies, tactics and processes to continuously improve overall program effectiveness. Evaluate content performance data using Adobe Analytics, Google Analytics & Content Square (among others) to inform future direction. Candidate must be intuitive with solid interpersonal communication, technical problem-solving skills and conflict resolution skills and excel at being resourceful and finding everything needed to create the perfect customer experience.
Required Skills and Qualifications
Bachelor's degree in Marketing, Business or another related field. 6+ years' experience as a B2C Content Marketer Superior relationship-building skills and ability to build and develop relationships with internal stakeholders and partners. Ability to juggle multiple projects and deadlines with ease and comfort Self-motivated, good at taking initiative and comfortable operating under a degree of ambiguity Experience creating and launching new content strategies with SEO experience preferred Exceptional writer and excellent communicator with experience creating compelling message for different audiences Experience managing and maintaining a blog-either personal or business related. Training and experience in how to tell a story using words, videos, images, graphics or audio and an understanding of how to create content that draws an audience. Experience with CMS (preference on Adobe Experience Manager) with ability to troubleshoot a variety of bugs and error messages and navigate network challenges with success Proficient in Word, PowerPoint, Excel, Photoshop, blogging platforms, CMS, Adobe Analytics, Google Analytics HTML, and an ability to learn new software quickly Must have a basic knowledge of pets, including dogs, cats, small animals, reptiles, aquatics and birds Passionate about animal welfare and educating pet parents.
Note: Current responsibilities are impacted by company and team priorities that may have evolved from what is displayed in the Workday job profile. The description provides general job duties and requirements, but the partner's manager may assign additional responsibilities or tasks depending on business needs. #LI-CS1 Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification. The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$87,100.00 - $130,700.00
/ year For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits To translate this webpage to Spanish or other languages on your internet browser click the translate button to the right of your browser address bar. Additional instruction can be found here: https://support.google.com/chrome/answer/173424?hl=en-GB&co=GENIE.Platform%3DDesktop Para traducir esta pagina web al espanol u otros idiomas en su navegador de Internet, haga clic en el boton de traduccion a la derecha de la barra de direcciones de su navegador. Puede encontrar instrucciones adicionales aqui: https://support.google.com/chrome/answer/173424?hl=en-GB&co=GENIE.Platform%3DDesktop
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Petco
401(k)
Feb 13, 2025