Graduate Communications Coordinator

Department: Col of Engineering and Computing

Classification: Public Relations & Mktg Spec 2

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Pay Band: 03

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

The College of Engineering and Computing Office of Graduate Studies (CECGS) provides proactive CEC-wide leadership, supervision, guidance, and accountability for CEC graduate studies. The Office works as a bridge for graduate studies between CEC department-level responsibilities and university-level responsibilities with regard to graduate student recruitment and admissions, graduate student advising, oversight and conflict resolution, and academic policy and program development and management.

About the Position:

The Graduate Communications Coordinator will plan, organize, and implement graduate communication and outreach services for the College of Engineering and Computing (CEC) and perform duties across all graduate and recruitment communications efforts. This position provides marketing and communications support by managing and developing the CEC graduate admissions communication plan, event campaigns, and content across platforms including recruitment webpages and web-based recruitment efforts, lead generation, reporting, metrics, and student inquiry data management.

George Mason University provides outstanding benefits to employees including, but not limited to, a generous number of holidays and tuition remission. CECGS supports flexible work options.

Please note, this is not a 100% virtual/remote position, however it is telework friendly. Depending upon your department/office, you may have the ability to telework 1-2 days per week.

Responsibilities:

Content Management:

• Develops and updates CEC graduate studies web page content;
• Coordinates and works strategically with the CEC Communications and External Relations team to ensure delivery of graduate recruitment content, announcements, and social media promotions to an expanded audience; and
• Manages and promotes events on the CEC website and other platforms.

Communications and Outreach:

• Develops and manages the graduate admissions communication plan for CEC;
• Creates and enhances personalized email templates to promote and inform prospective students of graduate education opportunities and programs within the College;
• Creates and maintains recipient reports;
• Coordinates with CEC stakeholders to produce successful results for the communication plan;
• Creates and maintains a comprehensive communication plan calendar for the office;
• Tracks campaign statistics and broadcasts through the university CRM;
• Oversees and manages student inquiry data loads, dashboards, and reports creation;
• Identifies needs and strategizes ideas to enhance the communication plan; and
• Researches and remains up to date on communications and marketing strategies to optimize graduate student recruitment and retention efforts.

Campaign Operations and Recruitment Support:

• Builds and executes email campaigns for the purpose of inviting and attracting prospective students to graduate recruitment events;
• Manages and optimizes recruitment materials, both print and digital, to ensure they are current and accurate; and
• Supports recruitment efforts and projects, as needed.

Other related duties assigned.

Required Qualifications:

• Bachelor's degree in communications, business administration, public relations, or related field, or the equivalent combination of education and work experience;
• Demonstrated experience (typically 2+ years) in the field of communications, marketing, recruitment, or business administration, and/or working in a university environment;
• Possess effective organizational, planning, and time management skills with strong attention to detail;
• Excellent communication skills (both verbal and written), inclusive of email, web-based tools, telephone, and in-person;
• Proactive and a critical thinker;
• Goal driven, a self-starter, and resourceful;
• Ability to work effectively both independently and collaboratively in a team;
• Ability to successfully multi-task, remain organized, and problem-solve innovatively in a timely manner and to completion;
• Ability to strategically prioritize resources and tasks;
• Excellent computer literacy; and
• Willingness to work some evenings and weekend hours.

Preferred Qualifications:

• Master's degree in related field;
• Experience working in higher education administration, admissions, marketing, communications, recruitment, or business administration;
• Experience working with a CRM, Salesforce is a plus;
• Student recruitment experience is a plus; and
• Ability to work with and analyze data and build reports.

Instructions to Applicants:

For full consideration, applicants must apply for the Graduate Communications Coordinator at https://jobs.gmu.edu/; complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume.

Full consideration will apply to applicants who submit their completed application by March 11, 2025; however, review of applications will continue until the position is filled.

Candidates who advance past the first round of interviews will be asked to submit a writing sample of their work.

Posting Open Date: February 11, 2025

For Full Consideration, Apply by: March 11, 2025

Open Until Filled: Yes