Senior Marketing Manager - Public Sector

It's an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc. magazine's Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies-and having fun along the way.

We are looking for a Public Sector Marketing Manager to join our Marketing team located in District of Columbia, Maryland, or Virginia, reporting to the VP of Field & Channel Marketing. In this role, you will develop our marketing strategy in support of Infoblox's Public Sector business, assisting the team to meet pipeline and revenue goals. Specifically, you will work in lockstep with our Federal and SLED teams to craft a detailed marketing plan to build awareness and create demand within our Federal, State, Local, and Education customers and prospects across the US. You will also own the execution of the marketing plan and its tactical components, including marketing campaigns, webinars, and proprietary events, including user groups and sponsored third party events. You will liaise and partner with the broader Marketing department in various initiatives and collaborate with the Channel Marketing team and key partners to ensure our public sector messaging is aligned across our business.

You are the ideal candidate if you are passionate about building something new and thrive on exceeding measurable goals. You investigate problems with data, can easily establish strong cross-functional partnerships in a matrixed environment, and enjoy working with colleagues to drive successful outcomes.

What you'll do:

• Work cross-functionally with various stakeholders to develop and execute public sector demand and lead generation campaigns using a variety of tactics, including but not limited to events, email, webinars, paid social, digital, and content syndication
• Develop clear, compelling content to support campaign interaction points, such as email, landing pages, paid social, event messaging, and online and offline campaigns
• Partner with Sales, Channel/Partner Marketing, Product Marketing, Creative, and Marketing Operations to ensure successful execution and tracking of plans
• Collaborate with Solutions Marketing to create messaging strategies which can be customized and personalized for sales outreach
• Partner with Sales teams to facilitate feedback on lead conversion, campaign success, and follow-up plans for leads and interest
• Adopt a data driven approach to everything you do, which includes tracking, measuring, and analyzing all promotional activity performance, conducting regular public sector pipeline reviews, and developing campaigns to complement and/or offset what we are seeing in the market
• Consistently test and enhance marketing activities through measurement and optimization
• Track Public Sector marketing program budget and results to uncover insights for improvement, efficiencies, and cost reduction, and provide routine communications and reporting for all campaigns and events
• Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
• Protect the security and privacy of Infoblox and its customers

What you'll bring:

• 10+ years of experience developing and optimizing marketing programs and running omni-channel marketing campaigns
• Experience marketing cybersecurity to the U.S. public sector required; both state + local and federal experience is preferred
• Demonstrated proficiency with digital and offline marketing tactics including, but not limited to events, email, paid social, website, Search Engine Optimization (SEO), and content syndication
• Experience writing and creating campaign assets with excellent written and verbal communication skills
• Ability to collaborate cross-functionally to achieve shared goals across teams
• Excellent project management and presentation skills
• Experience managing budget, including allocation and optimization
• Account Based Marketing and partner experience a plus
• Highly adaptable to changing priorities and can work independently with minimal supervision with a proven ability to meet/exceed goals
• Up to date with the latest digital marketing trends, marketing operations tools, and best practices

What success looks like:

After six months, you will...

• Have a robust understanding of Infoblox's business and the problems we solve for our Public Sector customers and be able to articulate that value proposition
• Build relationships internally and externally, with key stakeholders, Sales and Marketing teams, and strategic partners
• Execute a number of demand generation programs on your own and through partners and understand they impact they have had through data

After about a year, you will...

• Understand our go-to-market strategy for Public Sector
• Own the Marketing plan to support the growth of that business
• Be known as the Marketing thought leader for Public Sector
• Have developed strong, collaborative relationships with key Sales and Marketing stakeholders and our go to market partners
• Make investment decisions based on data to deliver optimal results
• Have successes under your belt

We've got you covered:

In the spirit of pay transparency, we are excited to share our compensation philosophy. At Infoblox, we believe in paying for performance. You can expect our employment offers to take many factors into consideration, including but not limited to the location of the role, internal equity, applicable past experience, individual skill set, education, and professional certifications. Please keep in mind that the range mentioned is the base salary range for the role. The typical base salary range for this position in the District of Columbia is $135,200 - $200,400, plus corporate bonus.

Our holisticbenefits package includes coverage of your health, wealth, and wellness-as well as a great work environment, employee programs, and company culture. We offer a competitive salary and benefits package, and generous paid time off to help you balance your life. We have a strong culture and live our values every day-we believe in transparency, curiosity, respect, and above all, having fun while delighting our customers.

Why Infoblox?

We've created a culture that embraces diversity, equity, and inclusion and rewards innovation, curiosity, and creativity. We achieve remarkable results by working together in a supportive environment that focuses on continuous learning and embraces change. So, whether you're a software engineer, marketing manager, customer care pro, or product specialist, you belong here, where you will have the opportunity to grow and develop your career. Check out what it's like to be a Bloxer. We think you'll be excited to join our team.

#LI-REMOTE

#LI-HH1