Public Communication Specialist

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

The Office of the Vice Chancellor for Innovation, Entrepreneurship and Economic Development ( IEED) leads the University in its goal to uncover and unleash the vast innovation potential of faculty, students, staff, alumni and stakeholders. IEED works with leadership across campus to set strategy, provide central services, establish and foster partnerships, and garner resources to support the University's innovation, entrepreneurship and economic development agenda. UNC-Chapel Hill is generating ground-breaking ideas through research to become a leading fundamental and translational research university. IEED uses a federated model to strengthen the innovation ecosystem that consists of an extensive network of University-facilitated programs. This network of students, faculty and staff are working together to tackle the most challenging problems in North Carolina and the world.

Innovate Carolina is looking for a creative, data-driven Public Communications Specialist to lead social media campaigns and contribute to broader marketing efforts. This role will focus on content creation and curation, social media strategy, and website updates to tell the story of innovation and entrepreneurship at UNC-Chapel Hill. The ideal candidate will be responsible for designing, implementing, and managing social media campaigns across various platforms, aiming to grow brand awareness, engage audiences, and drive conversions. They should have a passion for storytelling, an understanding of marketing trends, and the ability to analyze data to optimize campaign performance.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Experience using Adobe Creative Cloud, particularly Photoshop and Acrobat as well as knowledge and prior experience using WordPress is required. The selected candidate must be able to meet deadlines and work as part of a collaborative team.

The preferred candidate will have strong analytical skills to measure and enhance campaign effectiveness, creativity in crafting compelling stories, and adaptability to thrive in a fast-paced environment with shifting priorities. The preferred candidate will have excellent written and verbal communication skills, ability to create compelling visual and written content that resonates with target audiences, experience with social media management tools, strong project management skills with the ability to juggle multiple campaigns simultaneously and a creative, innovative, and resourceful approach to problem-solving.

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.