Senior Product Marketing Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Jan 25, 2025 | |
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OverviewAs a Senior Product Marketing Manager for the Worldwide (WW) Government industry, you will play a pivotal role in developing and executing marketing strategies that drive growth and adoption of Microsoft solutions within the government sector. This role involves developing the overall government narrative collaborating with global stakeholders aligned to strategic growth bets around data & AI, cybersecurity, sovereignty, and resilience. You will be responsible for building subject matter expertise across our government audiences, products, and channels, driving clarity on our strategic priorities, positioning and value proposition across our efforts. You will have a chance to directly influence our go-to-market plans and marketing execution and you will play a critical role in thinking end-to-end about how we support and empower government agencies. As part of the Microsoft Government, Defense and Intelligence and Sovereignty team, we are committed to advancing Microsoft's leadership position across these industries and capabilities driving differentiated solutions to accelerate cloud and AI adoption. Our team culture is built on a shared purpose, embodying a growth mindset, adaptability, and problem-solving skills. As a member of our team, you will be encouraged to bring your ideas, embrace challenges and contribute to an environment where learning and innovation are part of our daily work. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesMarket Strategy and Execution: Develop and execute comprehensive marketing plans that align with the strategic priorities of the WW government industry. Conduct in-depth market analysis and research to establish audience insights and identify opportunities for growth and innovation. Influence vision and strategy for solutions that meet the evolving needs of governments worldwide. Define go-to-market strategies for customer acquisition, adoption, customer advocacy and retention. Track and analyze the performance of marketing initiatives using data-driven insights to optimize marketing strategies and drive continuous improvement.Positioning and Messaging: Craft compelling value propositions, positioning, and messaging that resonate with government customers. Create Messaging and Positioning Frameworks (MPFs), content, sales enablement and other materials to help scale our efforts across marketing and sales channels and partners aligned to our industry strategy.Cross-functional Orchestration: Serve as the marketing subject matter expert for the government industry representing and advocating for the needs of the business. Lead and support cross-functional teams to ensure a cohesive approach to product messaging, positioning, and go-to-market strategies. Share demonstrated best practices with internal global stakeholders to improve marketing and business performance. Stakeholder Collaboration: Engage with government leaders to understand their challenges and advocate for solutions that support the needs of audiences across all government verticals. Build relationships with key government partners to drive impactful marketing programs.Thought Leadership: Establish Microsoft as a thought leader in the government industry by creating and promoting content that highlights our expertise and solutions. Develop and lead marketing strategies that position our products and solutions focused on durable differentiation.Embody our culture and values | |