New 
Product Marketing Manager, 3rd Party Apps Developer Strategy - Arm & AI
 Microsoft | |
 United States, Washington, Redmond | |
 Jan 31, 2025 | |
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OverviewWindows is making significant strides in AI. We introduced a new category of PCs, Copilot+ PCs. These are the fastest, most intelligent Windows PCs ever built. Windows is used by more than 1.4B people around the world and developers and ISVs (Independent Software Vendors) are critical to shaping the software experiences for this massive user base across Windows including Copilot+ PCs. We are looking for an experienced customer obsessed Product Marketing Manager who has worked in a complex, matrixed environment with influential internal and external partners. In this role, you will have the unique opportunity to work on cutting-edge AI and partner with top-end ISVs to bring their AI experiences to life on Windows leveraging NPUs (Neural Processing Units) on Copilot+ PCs. You will be responsible for ISV segmentation, creation and delivery of value propositions and product pitches to ISVs. You will drive ISV enablement and build the pipeline for long tail ISVs building for the NPU, scale adoption of Copilot stack on Windows - Windows Copilot Runtime - and develop 3P (3rd party) ISV marketing strategy. You will also be responsible for further accelerating the Arm App compatibility strategy and execution, spanning multiple cohorts. Developers/ISVs are the lifeblood of our ecosystem. The ideal candidate cares about developers, their growth on the Windows platform and has a knack for storytelling. The ideal candidate is skilled at balancing 3P ISV expectations with an evolving product roadmap and internal stakeholder alignment. Collaboration is vital. You will be an expert at cross-functional partnership, earning the trust of partners in Engineering, Marketing, Business Development and external partners. Microsoft's mission is to empower every person and every organization on the planet to achieve more, and we're dedicated to this mission across every aspect of our company. Our culture is centered on embracing a growth mindset and encouraging teams and leaders to bring their best each day. Join us and help shape the future of the world.
ResponsibilitiesBuild the strategy and execution plan to scale the long tail of ISVs building on the NPU including ISV segmentation, prioritization and driving adoption of Windows Copilot Runtime capabilities with compelling value props and pitch decks. Partner with multiple Independent Hardware Vendors' ISV programs and join forces to launch a unified and always on Windows ISV program. Drive market research to gather rich insights. Establish and manage ISV & Developer Advisory Board - a consortium of consumer and commercial ISVs and developers partnering with multiple stakeholders to facilitate early concept/product feedback and roadmap validation.Identify compelling user scenarios, lead storytelling and demo showcases across key marketing moments highlighting 3P app capabilities and Windows platform capabilities. Establish gives/gets for ISVs and market differentiated use cases on user-facing marketing channels and collaborate with PR for joint press releases across 1P and 3P channels. Scale Arm compatibility strategy & execution to cover long tail ISVs across consumer, commercial and LoB Apps.Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft.Embody our Culture and Values. | |